This blog features information and advice from industry professionals on relevant club topics and issues. A companion to CMAA's Research Archives, this resource is updated biweekly.

Submissions should be sent to Kyle.Jennings@cmaa.org for consideration.

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The Gift of Giving and Receiving!

(Leadership) Permanent link


Have you ever felt like you give a lot but you don't get much in return.  At our lowest of times we might look at it like a balance sheet. On one side you give, give, give, but on the other side it may feel like you don't get, get, get.

In this article I would like to suggest some different ways to think about this topic. The first thought I am putting out for your consideration is "You can’t give without receiving, and you can't receive without giving." Now, some of you may spend some time trying to find examples of this not being true, but I would ask you to spend more time finding examples of it being true. Read more...

Getting Help (Part Two) - Focusing on Birdies: The Audubon Cooperative Sanctuary Program

(Sustainability) Permanent link

08_19_2015_175wOver the coming months, I will focus on de-mystifying the various Voluntary Environmental Programs available to CMAA members. Each provides different features and value-added elements, and each can be a valuable part of any club’s environmental management game plan. Read more...

Operational KPIs Take Emotion Out of the Equation

(Accounting and Finance) Permanent link

08_11_15_175wIn Part 1 of our Executive Dashboard series we introduced key questions that club leaders should be asking, the measures that can be used to answer those questions and the first section of the Club Benchmarking Executive Dashboard – key performance indicators related to operating finance. Read more...

Appreciation by Managers Isn’t Enough

(Interpersonal Skills, Leadership) Permanent link

08_04_15_175wMost employee recognition programs place a lot, if not all, of the responsibility for recognizing good work of their team members squarely on the shoulders of managers or supervisions. This is unfortunate and, actually, creates unwanted negative effects. Read more...

In the Name of Customer Service

(Interpersonal Skills) Permanent link

7_28_15_175wDid you know that you are 33 percent more likely to increase someone’s customer service experience by simply saying their name? Like most people, I enjoy hearing someone use my name. It makes me feel appreciated and respected. This is the same feeling I want to give to my customers. Read more...

A Moving Experience!

(Leadership) Permanent link

7_21_15_175wI feel very privileged that I am given the chance to write articles each month and hopefully express myself in a way that moves or supports or inspires at least one reader. When I am thinking about what I will say in an article, the content might come from what I am learning, or what I am observing, or what an industry or my clients are experiencing. Read more...

Getting Help—Voluntary Environmental Program for Clubs to Consider (Part One)

(Leadership) Permanent link

7_16_15_175wThis past January I was invited to speak at the Metropolitan Golf Course Superintendent Association’s winter education meeting along with fellow environmentalist Doug Bechtel, Executive Director of Audubon International. The topic was easy, and something Doug and I had been discussing over coffee for the months leading up to the event—the value and return on investment of Voluntary Environmental Programs in the golf and club sector. The session was a hit and launched Doug and I on a path for further collaboration on the topic. Read more...

Building Healthy Clubs

(Spa and Fitness, Sport and Recreation) Permanent link

7_14_15_175wFitness in private clubs is the fastest growing aspect we see happening across the industry. Through our research with surveying over 1,200 clubs (representing more than 1.5 million members and spouses) and our Club Trends publication (co-published with the National Club Association), fitness is looked upon by club members as the third most important activity at clubs behind dining and golf. The latter two activities can vary by age groups, but we have found that fitness is equally important to all age groups. Read more...

This information is provided for informational purposes only. The contents are presented with no warranty, either expressed or implied by the Club Managers Association of America. No legal responsibility is assumed for the outcome of decisions, commitments or obligations made on the basis of this information. If your club is faced with a question concerning legal issues, you should contact the club’s legal counsel for the specific application of the law to your situation.