We are pleased to introduce the Club Managers Association of America (CMAA) Corporate Advantage Program. This Program is a collaborative effort between CMAA, The Club Foundation and fifteen (15) corporate entities who have demonstrated a leadership role within the club industry. The Corporate Advantage Program creates a bridge between club management professionals and the companies most closely connected and committed to serving our industry.

What is CMAA?

Founded  in 1927, CMAA is the professional association for more than 7,000 club management professionals who manage 3,000 country, golf, city, athletic, faculty, yacht, town and military clubs with  on-site amenities  including fitness facilities, golf  courses, indoor/outdoor tennis, indoor/outdoor pools and hot tubs, saunas, marinas, spas and lodging accommodations. Our mission is to advance the profession of club management by fulfilling the educational and related needs of our members.

What is The Club Foundation?

The Club Foundation is dedicated to funding high quality educational initiatives through CMAA and the club industry at large. Since its inception in 1988, The Club Foundation has distributed more than $3.5 million in grants and scholarships.

Private Clubs: A Thriving Industry

Private clubs are among the most stable and viable businesses in any industry. They have proven to be sustainable through economic downturns and market fluctuations. Some notable economic facts related to the clubs operated by CMAA members include:

• The average country club has a clubhouse that spans 37,424 square-feet
• A golf shop with an average size of just under 2,000 square feet and an annual hard and soft good spend of $230,000
• CMAA member-managed clubs employ 289,000 people nationwide
• The average club employs 101 people
• Club payrolls in the U.S. were more than $4 billion in 2006
• The average club’s annual payroll is $1.7 million
• Gross revenue of all clubs in the U.S. is $14.29 billion
• The average club’s gross revenue is $3.98 million
• The food and beverage portion of gross revenue is $4.48 billion
• The average club’s food and beverage gross revenue is $1.28 million
• CMAA members nationwide spend $3.48 billion annually on goods and services
• The average club income is $5.28 million per year
• Clubs raised at least $361 million for charities in 2006
• Club operations generate $4.68 billion for state economies around the country

Our Advantage Partners Wear the White Hats

Our Advantage Partners, through their affiliation with the Corporate Advantage Program and our highly-rated professional development programs, conferences, meetings and publications, substantially increase their visibility to CMAA members. Thus, our Advantage Partners are presented with an excellent opportunity to develop longstanding relationships with the primary decision-makers within the club industry.

Over the last 80 years, CMAA members have proven that they are committed to working with the companies who make a commitment to the club industry. CMAA members recognize that our Advantage Partners wear the proverbial “white hats” and they support these companies through their purchasing initiatives.

A History of Excellence

For 80 years, CMAA has worked hard to earn the trust and respect of our members, allied associations, and industry partners. Aligning your company with both the CMAA and The Club Foundation brands will raise your company’s profile in a crowded marketplace.

Opportunities Are Limited

CMAA has a wide range of promotional opportunities available for the limited number of firms who participate in the Corporate Advantage Program. Each one can yield positive results for your company and make an impression on the leaders, innovators and key personnel at the country’s leading clubs.

To learn more about how you can increase your company’s visibility and brand awareness through CMAA’s Corporate Advantage Program, contact Michele Klecha, director, Corporate Relations at (703) 739-9500 or via e-mail: michele.klecha@cmaa.org.