Dear Industry Supporter:

We are excited to introduce you to the Club Managers Association of America’s (CMAA) Corporate Advantage Program. The Corporate Advantage Program is a collaborative effort between CMAA, The Club Foundation and the fifteen (15) corporate entities who have demonstrated a leadership role within the club industry.

CMAA is the professional association for more than 7,000 club management professionals who manage 3,000 country, golf, city, athletic, faculty, yacht, town and military clubs. Through the Corporate Advantage Program, it is our goal to create a bridge between our members who manage those facilities and the companies most closely connected and committed to serving our industry.

As CMAA’s Chief Executive Officer, I ask you to review how a relationship with our association can help you grow your business. Please consider the following:

• For over 80 years, our members have proven that they are committed to working with the companies who make a commitment to support the club industry.
• Since the revenue generated through the Corporate Advantage Program is used to support the development and implementation of our educational programming, your affiliation with this Program will show CMAA members that you are dedicated to advancing their careers and improving their operational efficiency.
• Our corporate sponsors increase their visibility to club industry decision makers through affiliation with our highly-regarded professional development programs, conferences/meetings and publications. This opens up networking opportunities with existing and potential customers.
• Since our inception, CMAA has worked hard to earn the trust and respect of our members, allied associations and industry partners. Aligning your company with the CMAA brand will increase your credibility in the club industry. In addition, you can gain access to influential club industry leaders who are making significant purchasing decisions.
• We are extremely proud that since 1988, The Club Foundation has distributed more than $3.5 million in grants and scholarships. These funds have assisted in the production, creation, and maintenance of CMAA educational initiatives, support of student and faculty scholarships and internships, and affiliation with allied organizations.

Your affiliation with CMAA is a sound, effective use of your marketing resources. Because clubs have proven to be sustainable through economic downturns and market fluctuations, they are among the most stable and viable businesses in any industry. A strategic relationship with CMAA provides you with access to this industry.

As an organization, it is our mission to advances the profession of club management by fulfilling the educational and related needs of our members. We invite you to join us in that effort.

Sincerely,

James B. Singerling, CCM, CEC
Chief Executive Officer
Club Managers Association of America