Preface
Part I: General Club Management
1.
Outline
|
Overview of Club Operations
(3-40)*
2.
Outline
|
The Board of Directors and the General Manager/Chief Operating Officer
(43-78)
3.
Outline
|
Leading Clubs Effectively
(81-110)
4.
Outline
|
Leading the Strategic Planning Process
(113-145)
Part II: Marketing and Human Resources
5.
Outline
|
Club Marketing
(149-186)
6.
Outline
|
Membership Marketing
(189-230)
7.
Outline
|
Managing Human Resources in Clubs
(233-277)
8.
Outline
|
Training and Professional Development in Clubs
(279-313)
Part III: Club Operations
9.
Outline
|
Quality Service in Clubs
(pgs 317-336)
10.
Outline
|
Club Food and Beverage Operations
(pgs 339-389)
11.
Outline
|
Managing Entertainment in Clubs
(391-410)
12.
Outline
|
Club Financial Management
(413-449)
13.
Outline
|
Club Technology
(451-487)
Part IV: Club Sports
14.
Outline
|
Golf Operations in Clubs
(491-527)
15.
Outline
|
Golf Course Maintenance
(529-577)
16.
Outline
|
Club Fitness, Spa, Aquatics and Tennis Operations
(579-642)
Index
*Page numbers for cross-reference with index
AHLA
|
EI Books
|
Disclaimer
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