Club Management Competency Areas for the General Manager/Chief Operating Officer
 

When designing your programs, you may want to consider the nine competency areas for certification:

I. Private Club Management

History of private clubs                           
Types of private clubs                                   
Membership types                                                                          
Bylaws                                                            
Policy formulation
Board relations
Chief Operating Officer concept  
Committees 
Career development                                          

II. Food and Beverage Operations

Sanitation
Quality service
Menu development               
Creativity in theme functions
Nutrition                                              
Design and equipment
Pricing concepts                               
Food and beverage personnel
Ordering/receiving/controls/inventory      
Developing a wine list
Food and beverage trends

III. Accounting and Financial Management

Accounting and finance principles 
Financing capital projects
Uniform system of accounts
Audits
Financial analysis
Internal Revenue Service
Budgeting 
Computer
Cash flow forecasting
Business office organization
Compensation and benefit administration
Long-range financial planning

IV. Human and Professional Resources

Employee relations          
Time management
Management styles                
Stress management
Organizational development               
Labor issues
Balancing job and family responsibilities      
Leadership vs. management

V. Management

Communication skills
Professional image and dress
Effective negotiation
Member contact skills

VI. Marketing

Marketing through in-house publications
Working with the media
Marketing strategies in a private club environment

VII. Golf/Sports and Recreation Management

Golf operations management
Golf course management
Tennis operations
Swimming pool management
Yacht facilities management
Fitness center management
Locker room management
Club job descriptions

VIII. External and Governmental Influences

Legislative influences  
Privacy
Regulatory agencies              
Club law
Economic theory                          
Liquor liability
Labor law                       
Internal Revenue Service

IX. Building and Facilities Management

Preventive maintenance               
Housekeeping
Insurance and risk management        
Security
Clubhouse remodeling and renovation    
Laundry
Contractors                                        
Lodging operations
Energy and water resource management

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