What does your club want to accomplish with a web site?

Set goals and objectives of what your club wants to accomplish by having a web site. Set up a means of measuring your success. Is your club web site increasing usage of the club or is it simply promoting members staying at home surfing the net? Are members making more timely reservations to club functions, or is it causing confusion? If the web site is not accomplishing its stated goals and objectives, should it be adjusted or a particular section eliminated?

If you are making your web site accessible to nonmembers, is it increasing the amount of traffic to the club's membership door? Are you asking prospective members how they heard about your club and has it been documented that they came by way of the Internet? As with any club activity review, analyze and adjust your actions to meet the needs of the organization and its members.