Why does your club want a web site?

This is a basic question for any organization, yet it does not appear to be given the attention that it deserves. The Internet is definitely the new and preferable medium of communication with club members. It is extremely exciting, timely and cost-effective means of communication if used properly. E-mail, in conjunction with information on a club web site, can attract the attention of members. One club survey suggests that many club management professionals believe that the use of the club facilities can be increased with a proper marketing approach on the Internet. It is possible that participation can be increased when member events are well advertised and cuisines are presented on the Internet in an appealing fashion.

The question that begs to be asked is: With unlimited resources, would you publish this same information in the local newspaper, for the general public, or even in the Wall Street Journal for the world to view and read. Although it might be debatable, I suggest that your answer is probably not. Posting information that is generally directed to members on an unprotected Web page for the world to view does not appear to serve members’ needs.

Your club may be in a position where you believe it is necessary to have a club web site to attract prospective new members or to maintain your place in the local market. Marketing your club in the proper fashion can include the Internet, but be sure that you direct your marketing efforts properly with adequate disclosures, etc. Soliciting membership in the club is obviously important in times of declining membership; however, making too much information available to any curious person may not be appropriate.

Whatever your club's reason for wanting a web site to be viewed by the world at large, this author's opinion is that your club should, first and foremost, design your web site to further your stated tax-exempt purpose.