Written by Bonnie J. Knutson, Ph.D., a professor in The School of Hospitality Business, Michigan State University, the 2009 - 2010 Premier Club Services’ Signature Item, M3: Membership Marketing for the New Millennium, will help your club focus its marketing activities while adapting to changing member demographics and psychographics and the chaotic business environment in which clubs exist today. Featuring a contemporary look at proven ways to keep the members you have while attracting new ones, this three-pronged approach to membership will focus on the people, the plan and the process to ensure your club is balanced in its efforts. This resource tool is designed to help anyone in the club industry answer the challenge of club marketing in the 21st Century.
$200 Member
$300 Non-Member
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