Name:  Ted Bartlett

Club:  Hermitage Country Club

Description:  The Breakfast Club has enhanced camaraderie among members and has worked as a catalyst to retain members.

Implementation: The Director of Membership worked with her ambassadors to implement his retention program.  It has been a great success.

Name:  Jonathan McCabe

Club:  Union League Club of Chicago

Description:  The change in event format increased interest and attendance at the Loyal Hearts event.

Implementation:  The idea was implemented by the Membership Committee and Department.  Club members were very pleased with the event.

Name:  Loraine Ellis Vienne

Club:  The Peninsula Yacht Club

Description:  Direct Mail pieces designed to send to other subdivisions in the area to make them aware of our social membership category and benefits we have to offer to them.  People outside Peninsula Development seemed to be unaware they could join without living there.  This campaign has increased social membership awareness and numbers.

Implementation:  We designed the pieces in house and did a three step mailing to 6000 households to educate them on the services and benefits of a social membership at the yacht club.  We have had a great response to this marketing campaign and will be hosting an open house in April to accommodate the interest.