Name:  Randy Ruder, CCM

Club:  Beach Point Club

Description:  we have printed directions to the major highways on the back of a business card to hand out to inquiring guests as they leave the club.  Often clubs are located in hard to find areas and getting back home can be a challenge.  The idea has improved guest satisfaction.

Implementation:  Reaction has been positive because not only are people glad to find out how to get back, they are thankful to have something in hand.  It’s easier to give the card then it is to say, “turn left out of the lot, go straight and take your second right…”

Name:  Wayne Hall, CCM

Club:  Farmington Country Club

Description:  Farmington’s Tree, Garden and Bench Fund receive donations from members to support the Club’s grounds.  A new brochure was professionally designed to draw attention to the fund and to give members information on how to donate.  The design is attractive and unique and highlights the various grounds programs.  An insert provides a list of current needs.  The insert can be easily changed and printed in house as needed.

Implementation: The Tree, Garden and Bench Fund brochures are displayed in various locations around the Club to attract member interest.  The current list of donation needs is develop through work by the House and Grounds Committee, Greens Committee, and Grounds Manager.  These committees are thrilled with the new design and anticipate more donations with the coming of spring.

Name:  Angela H. Stewart

Club:  The Country Club of Virginia

Description:  Versatile Spa Pocket Folder – we designed a pocket folder to showcase our Spa services.  A separate card containing pricing and staff information is inserted into the back pocket.  This card can be reprinted inexpensively whenever needed to reflect price changes or new staff members without having to print new folders.

Name:  Angela H. Stewart

Club:  The Country Club of Virginia

Description:  Get Steppin’ – we designed a booklet to help members participating in our “Get Steppin” walking program.  It contains pages to journal progress and thoughts.  Members wore pedometers and recorded their total steps daily to be shared with the group at the end of the each week.  The booklet also featured inspirational quotes for each week.  The goal for the members was 10,000 steps each day.

Name:  William C. Harris

Club:  The Country Club of Virginia

Description:  Sharing Procedures – We offer an informational series on tennis court maintenance procedures.  The goal is to educate the members on the how and why things are done.  The series is also posted on the Club website.  Member reaction has been positive. 

Name:  Paul M.G. Astbury

Club:  Ocean Reef Club

Description:  The Legacy website has helped the club to reach out to a special segment of its membership that will someday likely comprise the bulk of the club’s senior members.  In an increasingly technological world, the website is geared towards a generation that enjoys the convenience of learning about upcoming events, sharing news, networking and reminiscing over photographs of past events – all online.  This has enhanced the club’s level of interaction and communication with its Legacy members, and ultimately resulted in increased renewals in the Legacy membership category.

Implementation: Members of IT and Communications staffs have worked closely with the club’s Legacy Coordinator to ensure that the Legacy website remains up to date and running smoothly.  Legacy members are issued a password which grants them access to their site and also ensures member privacy.  Once signed in, members can opt to view photos of past events, learn about upcoming events, catch up on Legacy member news or post their email addresses in a Legacies-only directory, which enhances the opportunity for communication with fellow Legacies.  The site has helped give Legacy members their own identity, sense of importance and has enhanced social relationships, as the involvement of Legacy members in Club events has increased alongside Legacy renewals.

Name:  Craig Martin

Club:  The Ritz-Carlton Golf Club & Spa

Description:  Providing the ultimate reference – Provide a comprehensive reference of all social events and all menus.  Members now have all information for each event and can make reservations.  It is equally used by staff, and also a template for the future.

Implementation: Club members book for in advance, club is fully booked for events and all dining, and new members have joined after seeing all activities listed.