Name:  Eric Gregory

Club:  California Yacht Club

Description:  Allows our members to take ownership in the promotion and coverage of club events.  Our members select new Breeze editors each year, allowing for increased participation and perspectives.  We have balanced coverage of nearly 100 different club committees.

Implementation:  It has been a great sense of pride for the membership, knowing that they are directly responsible for producing a high-quality publication for their club.

Name:  Stephen M. Wilson

Club:  The Los Angeles Country Club

Description:  For the past two years, the Club has taken complete control of its monthly bulletin – with the entire job of designing done in-house.  The results are a more sleek and up-to-date publication that garners rave reviews from members every month.  By doing all the design work in house, we have been able to incorporate more timely information from tournaments and Club events, and the money saved versus hiring a professional designer was put towards the cost of printing in full color.  Another great thing about the in-house design, as opposed to printing “masters” on an annual basis, we can now change the cover photo monthly to reflect the many beautiful locations around the Club’s grounds.

Implementation:  Members are thrilled with the new full-color publication.  We recently sent an email survey out to members, and overwhelmingly positive comments came back.  People tell us that they now read the bulletin “cover to cover” because it is so much more appealing.  What more could we ask for!

Name:  Jonathan McCabe

Club:  Union League Club of Chicago

Description:  This keeps members updated on the latest news and events going on at the Club.  Therefore, the electronic newsletter has increased the Club’s communications with the members.

Implementation:  the idea was implemented by purchasing the software, training the staff and sending weekly emails.  The members love this addition to regular communications from the Club.

Name:  J. Brent Tartamella

Club:  The Westmoor Club, Nantucket

Description:  It has increased our dining room cover by 30% from our first year of operation.

Implementation:  The idea was a collaborative one, resulting from a culinary meeting where the staff were discussing placing flyers around the club with our weekly menus.  The idea of emailing came up, and one of our interns, Ivee Yu, sat down and designed the newsletter that became an instant hit with our members. 

Name:  Loraine Ellis Vienne

Club:  The Peninsula Yacht Club

Description:  Our Newsletter is used as a major form of communication between club management and activities and the club membership.  Format needed to be changed to represent all departments and also as a future marketing piece for potential new members in an organized manner.

Implementation:  The club bought our own in-house publishing program and is now producing an organized four color piece for the same coast as the production and printing of the original two color piece.  Members look for their newsletter and request additional copies to share with friends.  This has helped improve marketing and communications.

Name:  Stephen M. Downes

Club:  Carnegie Abbey Club

Description:  The most important communicative tool we have.  It is also a strong marketing piece for future members and businesses. 

Implementation:  Members look forward to receiving their Courier.  It gives them all the information they need about the club operations.  Plenty of pictures of the members also keeps them happy.

Name:  Craig Martin

Club:  The Ritz-Carlton Golf and Spa

Description:  Elevating the quality of the golf course superintendent’s message.  The crown jewel of every country club is its golf course, the delivery of the golf grounds.  The superintendent’s message should reflect this special status.

Implementation:  The Ritz-Carlton elevated the quality of the grounds newsletter to be on the same level as the monthly magazine.  (full color, gold color, silk coated paper).  The magazine was published quarterly.

Name:  Mary Elizabeth Sullivan

Club:  Granite Club

Description:  The Granite News is a complimentary, 32 page monthly news magazine that serves as the primary information, marketing and promotional vehicle of the Granite Club.  The main objective is to inform members of upcoming events and to report on accomplishments and activities through photos, testimonials and athletic results.

Implementation:  Published 11 times a year (July/August is a combine issue), the Granite News is delivered to members’ homes in the middle of the month preceding the publication date.  With its modern, clean and innovative style, the Granite News remains cutting edge in design and continually evolves to meet the needs of the membership.

Name:  Philip R. Kiester

Club:  Farmington Country Club

Description:  Farmington redesigned its Club Circle newsletter to attract member interest and promote club events.  The full color format that is attractive, interesting, and easy to read.  The previous design, implemented in 1995, was printed on off white paper in black and green ink with black and white photography.  The new design is printed on white paper with full color stretching past the edge of the paper.

Implementation:  A graphic designer was hired to develop an Adobe InDesign template that would be professional, while maintaining the Club’s personal touch.  The template is very easy to use and allows for the newsletter to be designed in house.  Members responded very enthusiastically to the new design and now consider their Club Circle a must-read publications.