CMAA
Mission Statement
The
Club Managers Association of America advances the
profession of club management by fulfilling the educational
and related needs of its members.
*Revised by the Board of Directors in 1992.
CMAA's BRAND PROMISE
CMAA provides its members with the expertise to
deliver an exceptional club experience that fulfills
the unexpressed needs and desires of its members and
guests consistent with their lifestyles. We enhance
our members' success by offering professional leadership
development, ethical standards and responsive services.
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This
mission is accomplished through the following strategic priorities:
* Providing state-of-the-art educational programs;
* Representing the members to allied associations, club
members and a broader public; and
* Providing unique information and resources that increase
member performance and career potential.
CMAA
Objectives:
1.
CERTIFICATION To enhance the member's professional
status through certification.
2.
CLUB MANAGEMENT PROFESSION AND INDIVIDUAL CLUBS
To advance the club management profession and to assist individual
CMAA members and their clubs.
3.
COMMUNICATIONS To effectively communicate
with members, clubs, government, the media and the general
public and to develop and maintain publications and other
materials.
4.
EDUCATION To provide a wide variety of educational
programs and materials to meet diverse educational needs.
5.
ETHICS To encourage high ethical standards
in dealings with fellow club managers, clubs and others.
6.
EXECUTIVE CAREER SERVICES To assist CMAA
members in their career development and in job opportunities
and to assist clubs in securing management personnel.
7.
GOVERNMENT RELATIONS To interpret and report
on changing social, governmental and economic conditions affecting
club management.
8.
MEMBERSHIP AND INTERNAL ASSOCIATION MANAGEMENT
To recruit and retain members and to manage the Association
in a manner that will effectively represent the views of its
members.
9.
OTHER ORGANIZATIONAL RELATIONS To foster
appropriate relations with other organizations that will contribute
to the objectives of the club industry and CMAA's members.
10. PREMIER
CLUB SERVICES® To provide innovative
programs, products and services for the successful operation
of clubs.
11.
RESEARCH AND DEVELOPMENT To conduct research
and develop, analyze and disseminate information/data related
to club management and the club industry.
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