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Investing in Your Future
 As a club manager, you are part of a dynamic and growing
industry. Clubs are businesses that require an unusual combination
of a sharp business acumen, unwavering diplomacy and keen
management skills. As in any profession, club managers must
stay on top of their game to remain competent, increase their
knowledge base and enhance their marketability in a competitive
professional market. CMAA has developed its Lifetime Professional
Development Program to help you thrive in this profession.
Take a look at the programs offered throughout the year and
make a commitment to enrich your professional life by participating
in those that suit your needs. You owe it to yourself to
invest in your future.
Remaining steadfast to its mission, CMAA strives to fulfill
the educational and related needs of its members in everything
it does. As we enter our 82nd year, CMAA is proud of its
long tradition of stellar professional development opportunities,
and continued promotion of professionalism in the club management
industry through its ever-evolving Lifetime Professional
Development Program. CMAA established the Club Management
Institute (CMI), which is dedicated solely to having its
finger on the pulse of the industry and developing timely,
practical, professional and innovative course curricula specifically
for club managers and their staffs.
CMAA
works with a dynamic assemblage of committed, competent
and highly-regarded educators in the hospitality and club
industry. We have fostered relationships with the foremost
industry experts and their respective institutions to ensure
that CMAA members benefit from an authentic adult learning
experience. Each of CMAA’s
courses is developed using the highest academic standards
and is reviewed and refined continuously to ensure that
you are receiving current information delivered in an appropriate
method.
Your
success as a club management professional depends on your
commitment. As a club professional, you must invest in
your growth to achieve your peak performance. This career
path is challenging personally and professionally, and
CMAA’s
educational programs will help you achieve a rich and balanced
future. The Business Management Institute (BMI) courses – the
core of the CMAA’s Lifetime Professional Development
Program – were created by club industry leaders to
help managers increase their productivity, meet the challenges
of leading and managing both staff and volunteers and also
maintain balance in their personal lives.
As in
many professions, a major component and achievement of
education is becoming certified. CMAA’s certification
program is the hallmark of professionalism for club managers.
Managers who achieve the Certified Club Manager® (CCM)
designation are distinguished as individuals who have attained
a verifiable degree of knowledge and competency in club management
and are recognized as such. Details on how to chart your
path toward certification are on here.
CMAA’s
Lifetime Professional Development Program will prepare
you to lead, succeed, innovate, stretch your boundaries,
expand your expertise and create a thriving environment
at your club.
Register for a class today and invest in your future.
The
Business Management Institute (BMI): The
Core of the Lifetime Professional Development Program
 In the
early 1980s, CMAA’s leaders saw the need for
a formal academic program for club industry professionals.
Taking into consideration that managers at all phases of
their careers need instruction, education or inspiration,
the concept of the “lifetime professional development
program” was born and nurtured. The vision was realized
as a multi-campus-based program that provides tangible career
benchmarks by which managers can track their progress and
strive for various levels of competency, including a respected
certification.
BMI I – Club Management – was
launched at Georgia State University in 1988. There are
now multiple programs held at the most renowned hospitality
schools in the country, including Georgia State University;
California Polytechnic University at Pomona; Michigan State
University; Cornell University; the University of Nevada,
Las Vegas (UNLV); and the Culinary Institute of America.
Today,
CMAA’s BMI
program is an in-demand and flourishing series of week-long
courses that have produced more than 9,000 graduates and
is one of the most respected educational initiatives in
the hospitality industry. Each program is an intensive
learning experience employing the latest teaching methodology,
real-life examples and pertinent collateral information
in a structured academic environment. Benefiting from the
expertise of professors, industry experts and experienced
club managers, students delve into the myriad topics that
make club management such a fascinating profession!
CMAA’s
BMI programs are designed for managers at every stage of
their careers, through the following course offerings:
BMI
I — Club Management
BMI
II — Leadership Principals
BMI
III — General Manager/Chief Operating Officer
BMI
IV — Tactical Leadership
BMI
V — Strategic Leadership
BMI
Golf Management
BMI
International
BMI
Certification Review Course
BMI
Food & Beverage Management
BMI
Wine & Food Experience
BMI
Distance Learning: Organizational Behavior — Team Processes
in Private Clubs
Managers Who Participate in the BMI Career Development
Program Receive a Host of Benefits:
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Making
contact with industry experts;
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Networking
with fellow managers who manage the most innovative
and prestigious clubs across the country and around the
world;
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Discussing new ideas that can be implemented
in their own clubs;
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Receiving instruction
from the nation’s
finest hospitality educators in 10 club management competency
areas:
- Club
Governance
- Food & Beverage
Management
- Accounting & Financial
Management
- Human & Professional
Resources
- Leadership
- Membership & Marketing
- Golf,
Sports & Recreation Management
- External & Governmental
Influences
- Facilities
Management
- Interpersonal
Skills
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Visiting
and touring other club operations; and
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Growing
not only as individuals, but as an integral part
of the club’s
management team
Club Management Competency Areas
Each BMI course is designed to focus on and integrate the
skills and management areas that are vital to the success
of well-rounded club managers. The competency is followed
by its content areas.
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Club Governance
History and types of clubs,
membership types, bylaws, policy formation, board relations,
chief operating officer concept, committees, committee
relations, career development in clubs
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Food & Beverage
Management
Food and beverage trends, food and beverage
service, menu development, catering sales and operations,
theme functions, nutrition and wellness programs, dining
room design, equipment, ordering, receiving, controls,
inventory, wine and beverage operations and development,
food and beverage training, personnel issues, sanitation,
food and beverage technology.
-
Accounting & Financial
Management
Accounting and financial issues, capital projects,
strategic planning, uniform systems of accounting, audits,
financial analysis, internal revenue service issues,
cash flow and forecasting, budgeting, technology issues,
business office organization, compensation and benefits
administration, long- range financial planning.
-
Human & Professional
Resources
Employee relations, employee communication,
time management, recruiting strategies, hiring and selection,
performance systems, training and development, progressive
discipline and terminations, other legal issues, stress management,
organizational development, labor issues, compensation and
bonus programs, balancing job and family, pre-employment
testing and performance evaluation issues.
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Leadership
Communication skills, motivation
and teambuilding, coaching and developing others,
building relationships, diversity, conflict management,
strategic planning, delegation, problem analysis and
decision making, improving performance, providing performance
feedback, conducting performance discussions, professional
image and dress, negotiation, member contact skills.
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Membership & Marketing
Membership
strategies, membership planning, club managers role in
marketing and membership, membership satisfaction surveys,
membership orientation programs, working with the membership
committees, working with the media, newsletters, membership
technology.
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Golf,
Sports & Recreation
Management
Golf operations and etiquette, rules of golf,
golf course maintenance, the role of the superintendent,
grasses, turf, conditioning practices, budgets and forecasting,
golf tournament operations, golf equipment, future trends
in golf, environmental issues, junior programs, tennis
operations, swimming pool management, yacht club facilities
management, fitness center and spa management, locker
room management.
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External & Governmental
Influences
Legislative influences, privacy, regulatory
issues, club law, liquor liability, labor laws,
immigration laws, internal revenue service, current
legal issues affecting clubs, disaster preparedness.
-
Facilities Management
Preventative maintenance,
housekeeping, security, insurance and risk management,
clubhouse remodeling and renovation, lodging, energy
and water management, laundry.
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Interpersonal Skills
Active listening
skills, effective writing skills, conducting oral and
written presentations, promoting communication between
departments, negotiation, actively seeking member and employee
feedback, communicating ideas effectively with employees
and members, expressing disagreements tactfully, seeking
clarification, achieving positive working relationships,
role modeling.
The CMAA Management to Leadership Model
It has become increasingly clear that
the club industry, and especially club members, have shifting
and ever-increasing expectations of the role of the general
manager. It is also growing more apparent that the “tried and true” model
of manager as “chief operating officer” alone
appears to fall short of those increasing needs.
The general manager at a club has
a wide range of responsibilities and authority that all
factor into his or her success at the club. The management
model that CMAA has accepted and by which we have defined
ourselves is shifting. It’s
time to introduce and embrace a more accurate and timely
model to reflect the industry today.
The Model
The new model — Management to Leadership — is
based upon the theory that general managers/COOs are responsible
for three major areas: operations, assets/investments and
club culture. This construct more accurately expresses today’s
general manager/COO as the professional responsible for the
multiple facets of club operations, as well as managing the
club’s assets/investments and culture. It is a continuum
of constant building and honing of skills and competencies.
The foundation of the model is the successful management
of club operations. The components of this foundation are
already defined by CMAA as the core competencies of a general
manager/COO.
The second tier of the model is mastering
the skills of “asset/investment
Management.” Today’s general manager/COO must
be able to manage the physical property, the financial well-being
and the human resources of the club. These facets of the
manager’s responsibility are equally as important as
managing the operations of the club.
The third and final tier of the new
model is preserving and fostering the culture of the club.
The culture of the club can be defined as the club’s
traditions, history and vision. Many managers intrinsically
perform this function; however, it is an often overlooked
and underdeveloped quality.
This model of leadership is embodied
into all of CMAA’s
BMI programs. Learning to be a leader and incorporating the
specific tenets of this model into your professional style
will increase your effectiveness as a true asset to your
club.
The Club Governance Model
CMAA has drawn from the best practices in nonprofit governance
systems to develop a model for the governance of private
clubs that provides for (1) an efficient flow of authority
from the club owners to the general manager and staff; and
(2) a simple method for tracking accountability from the
staff back to the owners. The club governance model is designed
to:
-
Clarify
roles of key participants in the governance process.
Club Members; Board Members; President; Committees; General
Manager)
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Document
policies from members to the Board (via Bylaws) and from
the Board to the general manager (via the Board Policies
Manual), and from the general manager to the staff (via
the Operating Procedures).
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Keep
the Board focused mainly on strategic issues and leave
the operational issues and decisions to the general manager.
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Reduce
the discontinuity that can occur after elections of new
Board members and officers.
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Ensure
that authority follows responsibility and that accountability
is accurately and fairly tracked.
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Provide “structure
with flexibility” to clubs of various sizes and types
and preserve the culture and community atmosphere while improving
the efficiency of club governance and operations.
Excellence in Education Still a Value
CMAA is committed to offering to its
members the most up-to-date and cutting edge information,
as well as the most affordable education. The cost of the
five-day Business Management Institute courses continue
to be offered at rates significantly lower than other industry
three- and five-day executive education programs. CMAA’s Education Department continually monitors
the costs of these programs to ensure that all of the BMI
programs continue to be the best value when it comes to club
managers’ professional development needs.
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Club Managers Association
BMI Courses
| Five-day Courses |
$1,400 - $2,600 |
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Harvard Executive Education
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Center
for Creative Leadership
| Five-Day Courses |
$6,500
- $10,000 |
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Dale Carnegie Courses
| Two-Day Courses |
$1,500 - $1,600 |
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Cornell University School
of Hospitality Administration
| Two-Day to 11-Day Courses |
$1,145 - $11,750 |
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American Management Association
| Two-Day to Three-Day Courses |
$1,600
- $2,100 |
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Ritz
Carlton Leadership Center
| 1/2- Day to Five-Day Courses |
$1,000 - $6,000 |
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