CMAA Mobile Site

Menu

WHITNEY REID

Speaker by Name | Speaker by Topic 

Strategic planning, Club operations, Crisis management, Board & committee relations, Food & beverage service, Menu management, Training, Team building and staff development, Top quality management, Leadership, Service, Motivation, Hiring Reid Whitney Pix

Whitney Reid, President

reid consulting services, inc. | a new generation of club management

4644 N. 22nd Street, #2032

Phoenix, AZ 85016

T: (623) 322-0773

Email: whitney@consultingrcs.com
Web Site: www.consultingrcs.com 
Fee: Not Specified  

The Club Foundation Logo  

Biography & Company Overview  

Whitney Reid Biography  

President of the RCS Group and published author, Whitney Reid has over 20 years of management and consulting experience and is considered the “go-to” person for club operations management. A former Club Manager and Vice President of Club Operations with world-class Country Club Communities, her professional profile includes top management positions with Marriott Management Services, Desert Mountain Club, Troon North Golf Club and Superstition Mountain Golf & Country Club. 

With extensive hands-on experience managing multi-million dollar renovation and clubhouse remodeling projects, along with successful new club openings, Whitney has a thorough understanding of the design review and development process. Her knowledge of the functional design requirements of facilities has afforded her the opportunity to work with some the industries top professionals; increasing efficiency and reducing expenses at many clubs. 

Artfully skilled in special event management, Whitney has successfully crafted and executed events ranging from private banquets, to key club traditions, to national PGA and LPGA tournaments.  

Lucrative marketing concepts coupled with comprehensive alignment strategies and training programs are Whitney’s trademark. She is known for expertly facilitating workshops with sensitivity of diversified backgrounds, experiences and agendas: The results of which have enabled unified strategic decision making with long-term vision and accountability.  

Whitney has been an invited speaker at the World Conference on Club Management, Club Managers Association of Europe, Assistant Club Managers Conference, Golf Inc. and Business Management Institute International.  She has also spoken to many regional and local CMAA chapters around the country imparting management and leadership ideas. 

Reid Consulting Services, Inc.  

The Reid Consulting Services (RCS) Group, founded in 2000, has over 75 years cumulative club and hospitality management experience. We are passionate about the continued legacy of the private and country club industry.  All of our applications are value engineered, focused on attaining clarity, order and stability for golf or country club's according  to  their brand requirements and strategic  direction.  We will  partner with your club to generate cash flow, exceed member and guest expectations, and create a sustainable and stable environment. 

Since our inception, RCS has been engaged by The Discovery Land Company, DMB, OB Sports Golf Management, The Lyle Anderson Company and more than 50 notable private and public country clubs to provide a wide range of services.   

RCS is a global brand known for innovative ideas and creating effective action plans drawing on the resources available: facilities, budget and people.  

We build trust by being helpful and nurture relationships through honesty. 

2011 Consulting Company of the Year, BoardRoom Magazine 

2011 Recommended Consultant, Golf Inc. Magazine                        

Popular Training Sessions Include: 

  • Private Club 101 
  • Discovering Your Personality Spectrum 
  • On Stage 
  • The Perfect Fit 
    • High Performance Hiring 
    • Train the Trainer 
  • S.P.O.R.T.S Minded Service 
  • E.N.C.H.A.N.T.E.D Service 
  • Money Matters 
  • Make Me Stay: Member Retention 
  • Coaching & Communication 
  • The MEAT of Food and Beverage