World Conference on Club Management

CMAA's World Conference on Club Management and the Club Business Expo is attended by audiences of nearly 5,000 and is held annually in major cities throughout the United States. The World Conference on Club Management fulfills CMAA's mission to provide a variety of relevant education opportunities that reflect the latest trends in the club industry. These include Pre-Conference Workshops, seminars, management clinics, round-table discussions, student programs and keynote addresses by distinguished speakers. CMAA members profit from the variety of opportunities available and the innovative ideas that can be easily implemented in their clubs.

Attendees with Full Registrations will be eligible to earn more than 20 Club Management Institute (CMI) Education Credits and up to 12 Association Activity Credits.

Professional members who attend at least four education sessions meet the CMAA World Conference on Club Management CCM requirement.

89th World Conference on Club Management and Club Business Expo
February 21-25, 2016
San Diego, CA

2016 World Conf logo





Track Education

First debuted in 2013, conference education sessions are now identified as being in one of three suggested tracks. These tracks are meant to help members select the best session that meets their needs during concurrent sessions. The tracks are suggested levels and Conference attendees are free to attend any session of their choosing. The tracks are:


Pre-Certification: Managers in this track have been in the industry less than seven years and have not received the Certified Club Manager (CCM) designation. This track would include assistant managers and/or department heads.


Post-Certification: Managers in this track have been in the industry for longer than seven years. Most of them have obtained the CCM designation and are competent in all ten management competencies. These would include general managers, assistant general managers and clubhouse managers. These managers have extensive experience and have been through a series of education programs and want more in depth information/solutions in their education programming.


Executive Track: These are the top managers within the club industry. Many of these managers have more than 15 years of leading clubs strategically. These would be the CEO, COO or general managers of the club. These managers are in charge/lead of club operations as well as assist in strategic planning and business planning at the club. These managers have attended all of CMAA’s education programs including our executive education programs.


Presidential Track: The track is designed specifically to showcase the level of knowledge and professionalism of clubs managers while educating board members on industry best practices on governance, collaboration and leadership. Bring your club president or other interested board member to our next conference and attend these events together to benefit your club. 

Member-Driven Content

A focus group of CMAA members from across the country assists the Education Department annually in selecting the Conference education sessions. This group is instrumental in assisting the Education Department in selecting relevant sessions from approximately 350 session proposals. The focus group also assists the Education Department in identifying excellent high-profile speaker candidates who are members of their clubs.

Product Councils

First held in 2013, the product councils are manager-led discussions. In the past the product councils have included: Mentorship, Women in Club Management and Golf Centric Clubs. For more information, please contact David McCabe.