BMI General Manager - Chief Operating Officer

(Formerly known as BMI III)  
Location:      Michigan State University, East Lansing, MI  
Dates:   April 12-16, 2021 [Virtual] (FULL)
October 11-15, 2021
November 15-19, 2021
Prerequisite:   None
Credits:   30 CMI Education Credits
Price:   Member - $2,245  Non-Member - $2,745   

BMI General Manager/Chief Operating Officer introduces and expounds upon the GM/COO Concept. Learn how to operate your club as a business and be perceived as its leader. Understand the responsibilities and characteristics of a true GM/COO and review the competency areas required for you to achieve the success you desire.


I.   Working With Club Boards and Committees
II.   Retirement and Benefits
III.   Marketing Principles
IV.   Member Participation Strategies
V.   Law and Club Operations
VI.   Leading Relationships
VII.   Building the Key Leadership Team
VIII.   Communication Strategies for Member Engagement
IX.   Facility Maintenance
X.   Applying the Language of Finance
XI.   Golf Operations for Managers
XII.    Golf Course Maintenance for Managers
XIII.   Club Issues Roundtable
XIV.   Tech Trends
XV.   Case Study
XVI.   Negotiation Techniques
XVII.   Business Writing
XVIII.   Giving Effective Feedback
XIX.   Crisis Communication Strategies

Note: BMI General Manager/Chief Operating Officer attendees should not make arrangements to leave before 3:30 p.m. on the last day of class.

Cancellation Policy 

Michigan State University
– Michigan State University has been a center of excellence in hospitality education for more than 75 years. Its programs have been endorsed and utilized by all facets of the hospitality industry – hotels, restaurants, resorts and clubs. East Lansing, MI, a community of 50,000, furnishes all the opportunities and benefits of a major university town.

Housing and Travel Arrangements
CMAA has secured a block of rooms at a reduced rate at the hotels listed below for each of the individual programs.

Blocks are held by the hotels until approximately six weeks prior to the start of a program. All lodging reservations, guarantees and payments are the responsibility of the individual attending the program.

For all lodging arrangements, please specify that you are with the CMAA/Name of Respective University/BMI room block. Not all housing is within walking distance of the campuses. Rental cars may be required at some locations. Individual hotel cancellation provisions apply.

Kellogg Center
(800) 875-5090 

Register Here
Upcoming BMI Programs