BMI General Manager/Chief Operating Officer

BMI General Manager/Chief Operating Officer introduces and expounds upon the GM/COO Concept. Learn how to operate your club as a business and be perceived as its leader. Understand the responsibilities and characteristics of a true GM/COO and review the competency areas required for you to achieve the success you desire.

Location: Michigan State University, East Lansing, MI
Prerequisite: None
Credits: 30 CMI Education Credits
Price: Member - $2,245 Non-Member - $2,745

Presented in Partnership with

To register, select an open date above.

BMI General Manager/Chief Operating Officer introduces and expounds upon the GM/COO Concept. Learn how to operate your club as a business and be perceived as its leader. Understand the responsibilities and characteristics of a true GM/COO and review the competency areas required for you to achieve the success you desire.

Content:
  • Working With Club Boards and Committees
  • Retirement and Benefits
  • Marketing Principles
  • Member Participation Strategies
  • Law and Club Operations
  • Leading Relationships
  • Building the Key Leadership Team
  • Communication Strategies for Member Engagement
  • Facility Maintenance
  • Applying the Language of Finance
  • Golf Operations for Managers
  • Golf Course Maintenance for Managers
  • Club Issues Roundtable
  • Tech Trends
  • Case Study
  • Negotiation Techniques
  • Business Writing
  • Giving Effective Feedback
  • Crisis Communication Strategies
Program Details

Kellogg Center
(800) 875-5090

CMAA has secured a block of rooms at a reduced rate at the hotels listed below for each of the individual programs.

Blocks are held by the hotels until approximately six weeks prior to the start of a program. All lodging reservations, guarantees and payments are the responsibility of the individual attending the program.

For all lodging arrangements, please specify that you are with the CMAA/Name of Respective University/BMI room block. Not all housing is within walking distance of the campuses. Rental cars may be required at some locations. Individual hotel cancellation provisions apply.

Airport: Lansing

Michigan State University has been a center of excellence in hospitality education for more than 75 years. Its programs have been endorsed and utilized by all facets of the hospitality industry – hotels, restaurants, resorts and clubs. East Lansing, MI, a community of 50,000, furnishes all the opportunities and benefits of a major university town.

The registration policy for CMAA's Business Management Institutes (BMI) requires payment by check or processed credit card at the time of registration.

Cancellation or transfer of said registration will be accepted with no penalty until 90 days prior to the start of a BMI program. Any change, cancellation or transfer between 61-90 days from the start of a BMI program will be subject to a 10 percent penalty per registration. Any change, cancellation or transfer 31-60 days prior to the beginning of a BMI program will be subject to a 25 percent penalty per registration. No refund will be given for cancellation nor will transfer be allowed after 5:00 p.m. Eastern time 30 days prior to the start of a program. In the event of a job change to a new club/facility, the cancellation penalty will be waived only if CMAA is able to fill the vacated seat. CMAA does require proof of new employment in order for the cancellation to be approved. Additional fee(s) will be added to any cancellation for expenses already incurred by CMAA for supplemental class materials (i.e., textbooks, notebooks, surveys, etc.). These fees (subject to change) vary based on individual programs and are listed below for your reference:

Current Supplemental Cancellation Material Fees:

  • BMI – Club Management - $250 (Lumina Spark Portrait); Textbook $60
  • BMI – Leadership Principles - $250 (Lumina Leader Portrait)
  • BMI – Tactical Leadership - $400 (Emotional & Social Competency Inventory)
  • BMI – Strategic Leadership - $600 (Hermann Brain Dominance and Leadership 360)
Any cancellation and/or request to change class date or program must be submitted in writing to the CMAA National Headquarters by the individual whose name appears on the registration. Cancellation by phone or in writing by any party other than the class attendee will not be accepted, regardless of the initial payer; extenuating circumstances in this case will be reviewed by CMAA's Chief Executive Officer (or other HQ staff official).
Expected Conduct at CMAA Events: CMAA is dedicated to providing a safe, hospitable, inclusive, and productive environment for all participants at CMAA Events. CMAA has established minimum expectations of behavior for participants at all CMAA. Please review the policy. It is intended to supplement any other applicable CMAA policies, including the CMAA Code of Conduct and Ethics.
Schedule
Arrivals
Education: 7:30am - 5:00pm
Education: 7:30am - 5:00pm
Education: 6:00am - 7:00pm
Detroit Athletic Club and
Country Club of Detroit
Education: 7:30am - 5:00pm
Education: 7:00am - 2:00pm
Please schedule flights out after 4:00pm