something that may surprise you. I’ve had conversations with several
clubs recently that wanted to explore reducing the number of members in
their club. That’s right, reducing membership! Most of us prayed for
those issues back in 2009-10. In fact, the last time I can recall
seriously exploring that issue was prior to 9/11. It’s been a while.
The best news in this is that it proves
that people continue to have interest in joining and using clubs. I am
sure you wonder about that sometimes. I know I do. Each of these clubs
has also completed major strategic reviews and initiated capital
projects within the past five years, so it also shows that planning and
investing pays off. They’ve helped create for these clubs what many of
us would consider a first-class problem.
The question of whether or not to reduce
members is an interesting one. Those who advocate for this approach say
that with fewer people paying more dues, the club will be smaller,
quieter and more intimate. Dues-paying members would have un-fettered
access. I would agree that all of those things would occur if you
lowered your caps and raised the dues on those who remain, but I remain
skeptical of its benefits. Here’s why: Read more...