Corporate Alliance Program

Partner's message to CMAA members

The Corporate Alliance Program (CAP) is a collaborative effort between CMAA, The Club Foundation and a maximum of fifteen (15) corporate entities who have demonstrated a leadership role within the club industry. The Corporate Alliance Program creates a bridge between club management professionals and the companies most closely connected and committed to serving our industry.

The Corporate Alliance Program offers four levels of investment - Platinum, Gold, Silver and Bronze - and is limited to 15 companies who seek to increase their visibility and market share in the club industry. Each partner signs a five-year contract, committing annual financial support determined by their level of involvement.

In return, Corporate Alliance Partners receive strategic year-round marketing, exclusive communication and sponsorship opportunities designed to bolster brand awareness, build relations and increase growth and loyalty. In addition, partners receive royalty-free rights to use the CAP logo – an identifiable symbol of commitment to CMAA’s professional development initiatives and overall support of the club industry. Through this program, partners align their business expertise with CMAA’s reputation for educational excellence and the goodwill established by The Club Foundation’s philanthropic mission.

A recent membership survey confirmed that CAP partners have a distinct advantage in the marketplace. Fifty-eight percent of members agree with the statement “I am more likely to give a CAP partner the opportunity to earn my business.” Another thirty-four percent say: “I am most likely to do business with a company that partners with CMAA/CF.”*

Corporate Alliance Partners include:

Cap Partner Logos

To learn more please contact Nichole Rhodes, Director, Corporate Engagement, CMAA at (703) 299-4297 or via e-mail:


*Data from the CMAA Buying Trends Survey