Outlook April 20 2018

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April 20, 2018

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Dive Into Adventure with 2018 BMI New Zealand

BMI International, co-presented by CMAA and Golf Manager’s Association of New Zealand, will offer an immersive cultural experience in club management. BMI International will take place in and around Queenstown, New Zealand, October 4-9, 2018, and will feature educational presentations interspersed with unparalleled experiences including:

Kawarau Bungy Centre: A piece of living adventure history, the Kawarau Bridge was the site Bungy Pioneers AJ Hackett and Henry Van Asch first leapt into the global spotlight when they launched the world’s first commercial bungy jumping operation back in 1988. Attendees will explore the evolution of bungy, view a professional demonstration, and if you dare, film your very own bungy jump.

Amisfield Vineyard: Attendees will be treated to a visit to Amisfield Vineyard and a spectacular lunch featuring local meat, cheese, and produce along with the award-winning wines. The vineyard is situated beneath the dramatic, glacially sculptured Pisa mountain range of Central Otago – New Zealand’s most spectacular wine region, well known for its pinot noir.

Moonlight Country: Attendees will visit and experience Queenstown’s leading and innovative function venue and home to “The Farm,” an 800-acre deer farm that comes complete with activity and team building facilities and includes a helicopter pad and river access.

Queenstown is New Zealand’s leading major center for adventure tourism and snow sports. Plan to explore it all! Review the complete schedule and guest program.

Register now.

CMAA Recognizes Twelve New Certified Chief Executives
The Club Managers Association of America announces the latest class of CMAA members to have attained the designation of Certified Chief Executive. The Certified Chief Executive (CCE) designation was developed to recognize those managers who have shown the ability to successfully serve as the most senior manager in a club.

Meant to augment the Certified Club Manager designation, seen as the "hallmark of professionalism" in the club industry, the CCE requires managers to maintain Professional or Retired Professional membership status in the Association, to have achieved the CCM designation, to have obtained Honor Society status, to have successfully completed Business Management Institutes Tactical and Strategic Leadership, and to have served as the top executive in a club for a minimum of five years.

The following members successfully met all CCE requirements in the first quarter of 2018:

Jeffrey D. Anderson, CCM, CCE, Harbor Springs, MI
Brian P. Carlson, CCM, CCE,
Big Canyon Country Club, Newport Beach, CA
John Case, CCM, CCE
, Trenton Country Club, West Trenton, NJ
Bret R. Coad, CCM, CCE
, Long Beach Yacht Club, Long Beach, CA
Robert O. Drouin, CCM, CCE
, Cherokee Plantation, Yemassee, SC
Thomas Duetsch, CCM, CCE
, Blacksburg Country Club, Blacksburg, VA
Jeff Hartigan, CCM, CCE
, The Oaks Club, Osprey, FL
Steve M. Hockett, CCM, CCE
, Long Beach, CA
Robert C. Josey, CCM, CCE
, The Country Club, Pepper Pike, OH
Jennifer Mang, CCM, CCE
, Lords Valley Country Club, Hawley, PA
Donna Otis, CCM, CCE
, The Bridges at Rancho Santa Fe, Rancho Santa Fe, CA
Dennis W. Petrash, CCM
, CCE, Westwood Country Club, Austin, TX

The Club Managers Association of America extends its sincere congratulations to its newly certified members and encourages them to continue their professional development in the future. For more information on the CCE designation and requirements, please visit cmaa.org/Certification.aspx.

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CEO’s Perspective: CMAA Fellows Program
Jeff Morgan 2018Last month I shared an update from CMAA’s World Conference, including the results of members voting on the Bylaw changes and the CMAA name change. I received several questions of timing related to changes, so want to share these for clarity, as well as provide initial information on CMAA’s Fellows Program, which will recognize club luminaries. Read more.

CMAA Membership Cards Honored at Industry Events
Local and National golf tournaments are literally in full swing. Don’t forget that your CMAA membership card is honored by our industry partners. Professional, Retired, and Honorary members are all allowed access to USGA, PGA TOUR, and LPGA events (the Masters and Ryder Cup excluded). Please contact Erica Benjamin at 703-739-9500 with any questions.

Students and Faculty: Note These Important May Deadlines from The Club Foundation
New CF LogoThere are many important student and faculty scholarship and grant deadlines coming up. Please take note and make sure to get your applications in on time!

Joe Perdue Scholarship – May 1 

 For undergraduate hospitality students pursuing a career in the club industry.

Student Chapter Grant – May 1

 Assists CMAA Student Chapters with expenses related to attending World Conference.

Faculty Internship – May 1

 Enhances club industry expertise among hospitality faculty.

Please share with those who could benefit most from these scholarships from The Club Foundation.

If you’d like to financially support the efforts of The Club Foundation, please go online or text the word clubs to 41444.


Did You Know?  The next CMAA webinar will be the 200th offered since the webinar series started in December of 2008. More than 19,000 credits have been awarded for CMAA webinars.

Icon - This Weeks Discussion   Featured Discussion: BMI GM/COO
Icon - Featured Job   Featured MOL Job: Club in TX Seeks General Manager 
Featured MMCO Job: Yacht Club in MD Seeks Finance Manager 

ClubCareers Job Boards:
Management Openings List
(login required)
Mid-Management Career Opportunities List 
Entry-Level Opportunities

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Deadline Extended: 2018 Finance and Operations Survey
The 2018 CMAA Finance and Operations Survey deadline has been extended to April 27, 2018. The survey should take 1-2 hours to complete and includes several features to make completion easy.

  1. Save your data and return to the survey at any time to complete it or to make changes.
  2. Designate or assign department data to the appropriate department heads. Users may be added from the survey landing page and managed under Organization Management.
  3. Download an Excel form, complete offline and uploaded at your convenience.
  4. Last year’s participants - copy over last year’s data from the survey landing page and update.

Participants will receive a complimentary copy of the Industry Report plus an Individual Club Report, with your own club’s statistics reported alongside the appropriate industry comparatives. Club Resource Center subscribers who participate in the survey will also receive access to an online portal for interactive industry benchmarking comparatives.
If you have any questions, please contact Greg Manns at 614-389-2100 ext. 108 or Amilcar Davy, CMAA's Manager of Research, at 703-739-9500.

National Golf Day Approaching: Need Two Minutes of Your Time
National Golf Day is Wednesday, April 25, and CMAA requests your support to make the industry’s voice heard on Capitol Hill and around the country. Annually, CMAA joins the leaders of the US golf industry’s associations in meeting with members of Congress to highlight and discuss golf's significant economic, environmental, and human contributions. Use CMAA’s Grassroots Advocacy Center to instantly participate in this important industry event anytime in the month of April. Read more.

Have You Checked Out CMAA’s Club Retirement Plan?
Join many of your fellow CMAA members by joining CMAA’s Employee Retirement plan. Start enjoying all the programs advantages for example:

  • Flexibility in Plan Design
  • Fiduciary Support
  • Reduction of Administrative Responsibility
  • Cost Savings

Learn how your club can benefit!

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A Worker Shortage Is Forcing Restaurants to Get Creative
Clubs aren’t the only ones feeling the labor shortage. From creative hiring strategies to incentives, read what restaurants are doing to combat a tightening labor market in this NY Times article. Looking for more data and research on hourly employees? Check out CMAA’s Recruiting Hourly Employee study at cmaa.org/Recruiting/.

Local Trend: 86 Those Plastic Straws
Localities across the country and one state have taken aim at the use of plastic straws in restaurants. Several municipalities have banned their use, while others have implemented regulations that they can only be distributed upon request. Read more on this trend in the Legislate Report blog. Read more.

Five Facts about Golf in Celebration of Earth Day 2018
In honor of Earth Day, here are five ways golf courses have shown improvement in the past decade, as documented in the GCEP:

  1. Energy use: Annual median energy use at U.S. golf facilities has decreased 8.3 percent, this was primarily the result of a 31.4 percent decrease in consumption of electricity since 2008.
  2. Nutrient use: U.S. golf courses have significantly decreased overall nutrient use since 2006, including a 34 percent reduction in nitrogen, a 53 percent reduction in phosphate and a 42 percent reduction in potash.
  3. Pest management: Golf courses have increased their reliance on non-pesticide pest control practices such as cultural control, plant growth regulators and biological control.
  4. Land use: The amount of maintained turfgrass on an average 18-hole golf course has decreased from 99 to 95 acres, with 46 percent of average 18-hole courses having increased natural area acreage. 
  5. Water use: Use of recycled water increased by 32.7 percent. Recycled water now counts for 25 percent of all water used on golf courses, thereby reducing the use of surface, ground and potable water sources.

WE ARE GOLF Partners with Topgolf for Complimentary Lessons on National Golf Day
Global sports entertainment leader Topgolf will celebrate National Golf Day on Wednesday, April 25, by offering complimentary golf lessons at 37 venues across the United States (excluding Las Vegas).
In partnership with WE ARE GOLF –  a coalition of golf’s leading associations and industry partners – Topgolf aims to attract new fans to the sport by helping people feel more confident in their swing. Any guest who visits a Topgolf venue on April 25 from 9 a.m. to 9 p.m. will receive a free, five-minute lesson from a golf professional. This marks Topgolf’s fourth year participating in National Golf Day; in 2017, Topgolf taught 2,041 free lessons. 

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Apr 25   National Golf Day
Apr 30-May 4   BMI Food and Beverage Management University of Houston, TX (FULL)
Apr 30-May 4   BMI Golf ManagementThe Admiral's Cove Club, Jupiter, FL (FULL)
May 1   Joe Perdue Scholarship application due to The Club Foundation
May 1   Faculty Internship application due to The Club Foundation
May 1   Student Chapter Grant application due to The Club Foundation
May 7   CCM Exam: Local Proctored
May 7-8   National Committee Week — Alexandria, VA
May 10-11   Club Spa and Fitness Association
Regional Conference — Houston, TX
May 16   Webinar: Millennial Golf Task Force
May 18   Governance/Leadership Summit — Winged Foot Golf Club, Mamaroneck, NY
May 23   Webinar: Hourly Employees
Jun 8   Governance/Leadership Summit — Medinah Country Club, Chicago, IL
Aug 1-3   Club Spa and Fitness Association
Regional Conference — Naples, FL
Aug 6   CCM Exam: Local Proctored
Sep 1   James B. Singerling Scholarship application due to The Club Foundation
Sep 1   Sally Burns Rambo Scholarship application due to The Club Foundation
Sep 5-7   Leadership/Legislative Conference — Washington, DC
Sep 12   Governance/Leadership Summit — Country Club of Rochester, Rochester, NY
Sep 17-21   BMI Tactical Leadership — Cornell University, Ithaca, NY
Sep 20-21   Club Spa and Fitness Association
Regional Conference — Boston, MA
Sep 24-28   BMI Club Management — Georgia State University, Atlanta, GA  (FULL)
Sep 24-28   BMI Golf ManagementThe Admiral's Cove Club, Jupiter, FL (FULL)
Oct 1   Willmoore Kendall Scholarship application due to chapter
Nov 1   LaRocca Family Executive Scholarship application due to The Club Foundation
Nov 1   Willmoore Kendall Scholarship application due to The Club Foundation
Dec 4   Governance/Leadership Summit — Pinehurst Country Club, Denver, CO
    * Webinars begin at 2:00 p.m. Eastern Time, unless otherwise noted
* Webinar registration opens approximately seven days prior to event.
* Additional webinars will be posted as they are scheduled.