Outlook November 16 2018


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November 16, 2018

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Kick Off Conference with Archie & Cooper Manning
The Opening Business Session on Monday, February 25, will feature a father-son duo whose examples of persistence, perseverance, and leadership transcend the sports world. Archie Manning was the starting quarterback at the University of Mississippi for three years and was inducted into the College Football Hall of Fame in 1989. In the NFL, he spent the majority of his 13-year career with the New Orleans Saints, where he was a two-time Pro Bowl selection and part of the team’s inaugural Hall of Fame class in 1988.

Cooper Manning is the host for the show “The Manning Hour” for Fox Sports, and Principal and Senior Managing Director of Investor Relations for AJ Capital Partners. He was one of the nation’s top wide receivers, signing with Ole Miss out of high school before a spinal stenosis diagnosis ended his playing career.

CMAA’s World Conference and Club Business Expo covers it all, giving you everything you need to enhance your skills and stay competitive in an ever-evolving industry in addition to robust educational programming. We know that attending is an investment of your time and your club’s financial resources so CMAA has created tools and resources to assist you in making attendance a win-win for you and your club!

#CMAA19 To Do List

Become a Member of CMAA’s Honor Society
Membership into CMAA’s Honor Society is open to all CMAA members who have achieved their Certified Club Management (CCM) Designation. In addition to earning your CCM, you must earn 400 credits beyond certification with a minimum of 150 of those credits being CMAA Education (CMI and Chapter Education). You also need to be an active member of CMAA for a minimum of ten years, and have successfully completed BMI Tactical Leadership or BMI Strategic Leadership. 

For more information on Honor Society and other educational programs you can check out our website

CMAA Recognizes Three New Certified Chief Executives
The Club Management Association of America announces the latest class of CMAA members to have attained the designation of Certified Chief Executive. The Certified Chief Executive (CCE) designation was developed to recognize those managers who have shown the ability to successfully serve as the most senior manager in a club.

Meant to augment the Certified Club Manager (CCM) designation, seen as the “hallmark of professionalism” in the club industry, the CCE requires individuals to maintain Professional or Retired Professional membership status in the Association, to have achieved the CCM designation, to have obtained Honor Society status, to have successfully completed Business Management Institutes Tactical and Strategic Leadership, and to have served as the top executive in a club for a minimum of five years.

The following members successfully met all CCE requirements in the second and third quarters of 2018:

  • Jeff Hartigan, CCM, CCE, The Oaks Club, Osprey, FL
  • Peter Muller, CCM, CCE, Petroleum Club of San Antonio, San Antonio, TX
  • Robert Seth, CCM, CCE, The Saturn Club, Buffalo, NY

The Club Management Association of America extends its sincere congratulations to its newly certified members and encourages them to continue their professional development in the future. For more information on the CCE designation and requirements, please visit https://www.cmaa.org/CCE.aspx.

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Jeff Morgan 2018CEO’s Perspective: Giving Thanks and #CFGivingTuesday
Happy November all! CMAA began a new fiscal year on November 1, as well as our official subsidiary relationship with the Club Spa & Fitness Association (CSFA). Thanksgiving is the focus for many this month. When you think about Thanksgiving, you most likely think feast (at home or at your club), family (serving those families in your club and spending some time with your own), and probably football! But at its core, Thanksgiving is about giving thanks for all that we have received. Read more from CEO Jeff Morgan, FASAE, CAE.

Burton Ward, CCM, CCE, Named 2018 Club Executive of the Year
Burt WardClub Management magazine has named Burton Ward, CCM, CCE, the 2018 Club Executive of the Year. A member of the Metropolitan Chapter of the Club Management Association of America (CMAA), Ward serves as the General Manager of Century Country Club in Purchase, NY.

As described by Century Country Club’s President Lisa McGowan, “With a career spanning over 50 years in the club industry, Burt embodies the qualities and experience of a superb club manager. He has a work ethic that is second to none. His can-do attitude, vison, and attention to detail make him the ideal manager for Century Country Club’s demanding membership.” 

Over his 21 years at Century Country Club, Ward has impacted the quality, performance, and integrity of the club. Ward has overseen multiple construction projects totaling many millions of dollars in renovations with an eye for long range planning for the club’s functions, aesthetics, and budgets. Under his guidance and leadership, Century has successfully grown and adapted to changing times, always staying vital, and on the cutting edge of the modern-day club experience.

Annually, Club Management recognizes the best in club leadership with the Club Executive of the Year Award. Ward is the 33rd club executive to be honored through this award. The complete list is available at https://www.cmaa.org/ceoy. The full cover story on the 2018 Club Executive of the Year can be seen in the January/February 2019 issue of Club Management magazine.

Do You Know a Club Professional Who Could Benefit From CMAA Membership?
As 2018 winds down, so does the New Member Recruitment Contest. As we enter the home stretch, do you know anyone that could benefit from membership in CMAA? If so, there is no time to waste! Please let them know the benefits that you find so invaluable and encourage them to join!

So far, CMAA has welcomed 598 new members (as of October 31). We have reached 85 percent of our goal of welcoming 700 new members in 2018. Let’s keep on recruiting and meet our goal!

Check out to see where your chapter falls in the standings. Each new member makes an impact! Winning chapters will receive a $2,000 Education Grant from The Cub Foundation. All chapters that reach their goals are entered in a drawing for a $1,000 Education Grant as well.

Thank you to all members who work hard to grow our beloved Association.

Join the Women in Club Management Coaching Conversation Series
In September, CMAA launched a Coaching Conversation Series for the Women in Club Management member community. Nearly 120 women (and men!) joined us for the inaugural event, and we’re looking forward to keeping the momentum going with our next quarterly call.

Join us on Thursday, December 6 at 2:00 p.m. EST for our second Women in Club Management Coaching Conversation Series: "Hear... and be Heard!" with Shelley MacDougall

Shelley has been coaching CMAA professionals since 2006. Shelley and her business partner, Kevin MacDonald, have coached and worked with thousands of industry professionals in their combined 30 years of coaching.

In this session, Shelley will touch on communication. Powerful communication is key for any gender in the workplace – especially women. Is it time to take your communication skills to a new level?

Master the “inside-out” approach to clean and complete communication
Excel beyond “active listening”
Discover The Agreements that can change your life
Get comfort in the uncomfortable
Elevate trust; enhance your relationships... and your life!

Register today! (One Association Activity credit will be awarded.)

Save the date for our next Coaching Conversation, which will be held live and in-person at CMAA’s World Conference on Thursday, February 28 from 8:00-9:30 a.m. (The session is one of CMAA’s Conference education sessions, so no registration is required, and Education credit will be awarded.)

New CF LogoGet in the Holiday Spirit With Giving Tuesday
The Club Foundation kicked off #CFGivingTuesday on Tuesday, November 13 and will continue this effort through Tuesday, December 4. For every dollar donated during the campaign, the Upper Midwest Chapter and the Wisconsin Badger Chapter have promised to match each gift up to $10,000, per Chapter. Sincere thanks to these chapters and their leadership for these exciting matching donations to The Club Foundation! 

Funds raised during the giving season will support The Club Foundation’s three area of focus: Education, Research, and Outreach initiatives to better the club industry. Thank you and remember that every act of giving counts! 

The easiest way to donate is to text the word clubs to 41444 using your smart phone.

Did You Know? Conference Has a New Event, the Awards Breakfast
Come celebrate the achievements of the Who’s Who of CMAA including Chapter of the Year, Excellence in Education, New Member Recruitment Contest, new inductees to the 25 Year Club, the 2018 Club Executive of the Year, The Club Foundation Scholarship recipients, and the Idea Fair. Throw in a recognition and celebration of the 30th Anniversary of The Club Foundation. The Breakfast will replace the traditional Foundation evening event, giving you more free nights to enjoy Nashville. After the awards, hear from Olympic Champion, television broadcaster, philanthropist, cancer survivor, and eternal optimist Scott Hamilton. The first 500 attendees will receive a copy of Scott’s book, Finish First: Winning Changes Everything, which he will sign afterwards. This is a ticketed event and must be purchased separately from the full registration package.  

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 Presented in Partnership with Club Car and Insperity, CMAA Business Partners

Icon - This Weeks Discussion    •Featured Discussion:   Vertical Membership Structures 
Icon - Featured Job   Featured MOL Job:  Club in OH Seeks General Manager
Featured MMCO Job:  Club in MA Seeks Clubhouse Manager

ClubCareers Job Boards:
Management Openings List
(Member login required)
Mid-Management Career Opportunities List 
Entry-Level Opportunities
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(Free listing) 

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Extended Deadline for the 2018 Competency Study
The 90-minute survey will help CMAA updating our competencies, which in turn updates our curriculum from BMIs, the CCM exam to all our professional development offerings. Please participate this weekend in this important and valuable study and receive 2 Association Activity credits and be entered into a drawing for an Education Only Conference Registration for the 2019 World Conference and Club Business Expo in Nashville, TN, (transferable to another manager at their club). Contact Amilcar Davy or Jason Koenigsfeld with any questions.

Hiring Part-Time Hourly Employees Can Effectively Fill Your Employment Gaps
In CMAA’s Recruiting Hourly Employee Study, we found that there are a number of challenges that club managers face when recruiting hourly employee candidates. Offering part-time work options is an effective way to attract top talent, while keeping your company nimble and ready to staff up or down according to your needs. Learn what the pros and cons are of hiring part-time employees and how to manage the cons.

Maintain a Service Culture with the CRC
The Club Resource Center (CRC) can help your club establish and maintain a service culture by providing a consistent, high-quality training program for all employees. Please consider having a CMAA representative provide you with a short demonstration of the CRC. Most demos are between 15 to 30 minutes in duration and take place online. Email crc@cmaa.org for details and to arrange a time.

Are You Conducting Background Checks the Right Way?
Join your fellow CMAA member-managed clubs and make responsible and informed hiring decisions. Intellicorp’s comprehensive package uses a combination of screening sources to gather criminal record information so you can minimize risk and determine the quality of your new employees. Intellicorp’s background check package can help. Learn more today.

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The Benefits of Attending a Conference
Every year you are invited to attend dozens of different industry conferences, with many offering high impact keynote speakers and a great depth of potential insights into our industry. However, how do you go about evaluating the true worth to your employer in terms of a return on investment? Read more from CMAE.

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Nov 30   Early Registration Deadline for 2019 World Conference and Club Business Expo
Dec 4   Governance/Leadership Summit — Pinehurst Country Club, Denver, CO
Dec 5   Webinar: 2019 Event Tech Trends That Will Transform How You Do Business in Clubs
Dec 6   Webinar: Women in Club Management Coaching Conversation Series
Dec 12   CSFA Webinar: Wellness Reservation Software Conundrum! Comparing, Contrasting, & Implementing Wellness Reservation Systems
Jan 7-11   BMI Sports Management — Scottsdale, AZ (FULL)
Jan 28-Feb 1   BMI Leadership Principles — Cal-Poly, CA (FULL)
Jan 28   CCM Exam: Local Proctored
Feb 18-22   BMI Tactical Leadership — Cornell University
Feb 24-28   2019 World Conference and Club Business Expo — Nashville, TN
Feb 26-27   Club Business Expo — Nashville, TN
Mar 11-15   BMI Club Management — Georgia State University, Atlanta, GA (FULL)
Apr 1-5   BMI General Manager/Chief Operating Officer — Michigan State University, East Lansing, WI
Apr 7-12   Joe Perdue Certification Review Course and CCM Exam  — Georgia State, Atlanta, GA
Apr 8-12   BMI Leadership Principles — Cal-Poly Pomona, CA (FULL)
Apr 19-May 3   BMI Golf Management — The Admiral's Cove Club, Jupiter, FL (FULL)
May 6   CCM Exam: Local Proctored
    * Webinars begin at 2:00 p.m. Eastern Time, unless otherwise noted
* Webinar registration opens approximately seven days prior to even