Laura Leszczynski

Laura LeszczynskiLaura Leszczynski

Strategic Club Solutions
Mobile: 414-587-9181

Laura is a veteran of helping Clubs and businesses uncover hidden opportunities that allow for growth, change and focus. She never settles with mediocrity and helps clients rethink and look at their clubs with fresh perspective and researched insight.

Laura’s early career started as founder of a downtown marketing/advertising agency at the age of 23. She’s gone on to reposition, support and grow hundreds of businesses in all different industries. Her current work with Strategic Club Solutions includes strategic planning, surveys, opportunity assessments, Club branding and story telling, finding the truths that will attract and retain members and more.  In addition, she co-founded a youth volleyball club which serves 500 athletes annually and she is the author and illustrator of a children’s book called, What If People Had Tails?

Laura applies neuromarketing strategies to her process. Her hunger to stay on top of the research and use this consumer behavioral science has helped clients harness the power of influencing decision making. She began speaking to share these brain science tips and triggers. She believes this is a way to work smarter, not harder, giving clients a head start on their efforts to achieve success.

Past presentations include:
Make sure your website isn’t working against you
Working smarter not harder – using brain science to influence behavior
Understanding how brain science can help influence member behavior
Turn your Club on its head-using neuromarketing and the science of retail space design to transform your Members’ engagement experience
What's Your Story?
Keeping and Earning Member Trust
The Power of Branding/The Power of Pictures
The Psychology of Decision-Making
How the Bring the Club to Your Members
The Power of a Brand: How the Detroit Athletic Club Rose to Greater Success by Defining their Brand Story
The Power of Picture: Tips and Triggers for Motivating Your Target Audience Through Images
PCMA National Conference Marketing Roundtable Breakout Moderator

Areas of focus include:
Neuromarketing tips, triggers and insights
Finding a Club’s true story
Messaging and the power of words
Writing a clean, questioned survey
Use of imagery and the impact of using photos when branding Clubs
Online digital strategies and tactics
Using 2D and 3D to engage behavior
Strategic planning
Club branding and marketing

BMI ProgramsSummitsWebinarsCMAA University