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Managing Director, Club Spa & Fitness Association

Katherine Lord, MSW

Katherine Lord, MSW, joined CMAA in March of 2020 as the Director of Club Services. She brings more than a decade of experience in marketing; communications; event management; and project development and management.

Katherine has experience in association management, including directing operations and strategic planning for two centers, dedicated to developing and curating teaching resources, associated with a national professional association. To support organizational growth, she developed numerous initiatives focused on professional development and education, engaging members, stakeholders, and association leadership. Additionally, she spearheaded multiple national meetings and conferences, securing sponsors, and overseeing marketing and branding for those events.

Prior to her work in association management, Katherine was the Director of Marketing and Events for a multi-state restaurant group, where she established a multi-million-dollar private events program, oversaw marketing and communications, and strategic planning. She established sales objectives, analyzed business growth patterns and opportunities, and swiftly responded to changes in market and organizational needs. Katherine cultivated the initial customer base for corporate events and secured relationships with many hospitality industry leaders.

As a hospitality industry veteran and fitness and wellness enthusiast, Katherine is excited to lead the Club Spa & Fitness Association to support its initiatives and growth on behalf of its members. She is a certified yoga instructor and trained power lifter.

A native of Atlanta, Georgia, Katherine received her B.S. in Business Administration from the Leeds School of Business at the University of Colorado and her Masters of Social Work at the Metropolitan State University of Denver. She lives on Capitol Hill in D.C. with her husband, son, and two devious cats.

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