Developing a Private Club Social Media Policy

(Membership, Social Media) Permanent link

As private clubs turn to social media, policies to govern its use have become the new frontier. A good social media policy provides clear guidelines as to what staff should and shouldn't do when posting and interacting with the community. It’s also important to define the club’s social media policy for members.

A good social media campaign or engagement strategy can help your private club reach new audiences as well as communicate more effectively with existing members. Beyond simply posting club announcements and member communications, there are many examples of private clubs using social media successfully for everything from event sales and member recruitment to building awareness within a local community. But there are also examples of private clubs that have encountered pitfalls along the way to an effective social media presence. more...

Posted by Karen Woodie at 08/12/2014 05:13:48 AM |