December 2017: Our Plate for the Upcoming Year

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Jeff and Mead

Happy Holidays! CMAA is winding down a busy and successful 2017. I look forward to sharing more about our 2017 successes at the upcoming World Conference and in our Annual Report that will be available in early 2018. In the meantime, 2018 is just around the corner, so I want to share what is on our plate for the upcoming year:

  1. Consider and announce a Business Management Institute (BMI) Sports & Recreation elective to be launched in 2019 after review by CMAA’s Professional Development Committee and CMAA’s Board.
  2. Announce and implement a CMAA Fellows Program, creating a Hall of Fame-like program for CMAA. Nominations would commence later in 2018 and the first class of CMAA Fellows would be inducted at the World Conference in 2019.
  3. Continue to grow the Club Resource Center’s abilities and services for clubs with a successful launch of a club professional’s compensation survey in 2018.
  4. Launch a strategic cycle of continuous review, evaluation, and enhancement of the Certified Club Manager (CCM) program beginning with a review of the competency areas for club management. This would incorporate changes in text, exam, and BMI course work in the future.
  5. Approve and implement a long absent, but necessary, CMAA Chapter Affiliation Agreement that creates a proper legal and risk management framework for CMAA and its Chapters.
  6. Continue the important efforts of the CMAA Chapter-National Alignment Task Force into 2019 as this group considers ways to improve the overall CMAA joint member experience.
  7. Continue CMAA’s management of the Club Spa & Fitness Association (CSFA) by working with the organization to better serve their club professionals in CMAA member-managed clubs.
  8. Continue to grow The Club Foundation in support and service to CMAA and the greater club community.
  9. Install new Association Management Software (AMS) at CMAA National Headquarters that will improve the service ability to CMAA members by creating an improved back office technology infrastructure.
  10. Continue CMAA National’s own journey into evolving the internal staff culture to promote CMAA’s culture principals.

2018 hits the midpoint of our 2016-2020 Strategic Plan and there is a still lot to be done to complete our objectives by 2020. However, thanks to the involvement of so many of you, I continue to be pleased with the pace of evolution of CMAA to better serve you, our CMAA membership.

As we approach the end of 2017, I am so thankful to those members who stepped into a leadership role (Board, Committee, or Task Force) at the National or Chapter level; served as a speaker; mentored a peer or student; hired a CMAA member; contributed to The Club Foundation; answered a CMAA survey; or connected with a fellow CMAA member/peer needing advice. Our CMAA community is strong and as we approach the end of the year, on behalf of the CMAA staff and Board, thank you for the part you play in CMAA and we wish you a very happy holiday season.

Until next month,


Posted by Karen Woodie at 12/12/2017 07:15:24 AM