September 2018: Shaping the Future of the CCM

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 09.19.18 LLC - Town Hall

You recently received an email with a very big call to action – tell us how you spend your time in your role at your club. While this may seem like a CMAA request you can skip, please don’t! Your response to this survey is at the root of updating the Certified Club Manager (CCM) program. This survey is a time or competency study that will give us the necessary understanding of how club professionals spend their time as well as the knowledge, skills, and abilities critical to strategically lead a club and manage the operation. This information will ultimately impact the CCM exam, Business Management Institute curriculum, club management text book, and all other CCM materials, as we strive to ensure the authenticity of the CCM educational and testing process. To preserve the validity and relevancy of the CCM, it should mirror as closely as possible what competencies you are using and how often you are using them in your club management position.

The last time we completed this evaluation was more than a decade ago, so we are presently on a path to evaluate our CCM materials and exam approximately every five years. Here is how this important survey will be used and hopefully why you should take the time to complete it:

1. Now through winter 2018 – Competency Study completed, and results tabulated.
2. Beginning in early 2019 – Use the Competency Study to evaluate curriculum to address new competencies, including evaluation of where to place emphasis in curriculum offerings. Retool BMI programs and shift educational offerings including further development of BMI Summits for other critical club professional needs, such as capital improvements, human resources, etc.
3. This will include reverse engineering the BMI curriculum by asking faculty to examine how much time they spend teaching each competency. This will ensure we are teaching competencies that are important and most frequently used by club management professionals.

4. Early 2019 – Begin work on the 4th Edition of Contemporary Club Management with the goal of a 2020 publish date. This edition will focus on the critical competencies for club management professionals.

5. 2019 through 2020 – Continue to evaluate the CCM exam and update it based on new competencies and curriculum revisions. Continue to explore and leverage security software to protect the exam’s integrity. Advance the test bank of questions by adding new questions and purging irrelevant ones; establish a process for evaluating and developing questions on an on-going basis to ensure test validity and reliability. 
6. Mid 2019 – Begin the process to develop a competency self-evaluator tool that will allow club professionals to assess their own club management competency gaps. The results of this evaluator tool will be to suggest educational offerings and other resources to fill these gaps.
7. Late 2019 or 2020 – Begin to focus on the Certified Chief Executive (CCE) requirements and how the evolving club management competencies might be included in revisions to the CCE certification program. We will be examining the applicability of using a cohort education model to further enhance the CCE experience by integrating BMI Tactical Leadership and Strategic Leadership into a robust curriculum offering. We will also be examining whether other educational or experiential projects should become part of the CCE requirements.

This vital CMAA journey begins with you answering an in-depth survey on your time allocation in various club management competency areas. Now that you know more about the need for this information, I hope you will understand how your answers to the survey help to become the new foundation for CMAA’s certification programs. On behalf of the CMAA Board and Staff Team, we sincerely appreciate your time and attention to the survey as we embark on this important CMAA journey.

Until next month,

Jeff Morgan

Posted by Karen Woodie at 10/05/2018 08:05:34 AM