Hello CMAA members; so much has been happening the past few weeks that you may have missed something important, so let me hit some highlights:

• Registration is now open for the new Capital Improvements Summit on October 15-17, in Chicago, IL.  Registration is capped at 60 members, so if you are interested be sure to register soon. My thanks to a lengthy list of CMAA members who have worked on the development of this program over the last 18 months.

• CMAA has re-branded our very popular “Governance/Leadership Summits to Club Leadership Summits to better represent the broad focus of the program that ranges from club trends to club board issues. These summits, conducted in conjunction with Kopplin, Kuebler & Wallace, have been shortened in length and the price has been reduced to ensure all club Boards and GMs can attend. Our next Summits will be offered in the fall – at Philadelphia Country Club in Gladwyne, PA, on September 5 and at Myers Park Country Club in Charlotte, NC, on September 26.  

• CMAA’s Advocacy Committee and other CMAA members participated in National Golf Day on May 1 in Washington, DC. CMAA members joined members of groups including GCSAA, PGA, and NGCOA to meet with members of the Senate and Congress to discuss issues including H2-B Visa challenges, overtime rule challenges, and WOTUS repeal. On a personal note, I joined the WE ARE GOLF (WAG) leadership group and one of our meetings included a meeting with several Congressional Black Caucus members and staff to discuss golf. It was the first meeting of its kind for WAG and we had a very positive dialogue.

• Eight CMAA Committees met in person in early May at National Committee Week. I am so appreciative of those who gave their time to participate. The passion in these meetings for CMAA is so strong and it is always wonderful to see a great exchange of ideas on CMAA’s behalf. This year, each meeting included a strategic session on thoughts from Committee members of opportunities to be included in the conversations for CMAA’s new Strategic Plan to be developed later this year after the Leadership/Legislative Conference. My sincere thanks to all those participating in CMAA committees. If you are interested in serving on a CMAA Committee, an open call for Committees occurs in late summer.

• Speaking of a call for those interested, now is the time to express interest in running for National Board. Submission of information is due by the end of June.  More information is available on our website.

 Until next month,
Jeff

Hello CMAA members!

On a monthly basis, I highlight CMAA news, activities, programs, and resources that I think are valuable to you. This month our Club Resource Center (CRC) is my item of focus. CRC is a subscription service that was established to provide the next level of resources for CMAA member-managed clubs. This operates independently of your CMAA dues and at a cost of about $100 per month for the club with access for all club employees. Comprised of online staff training courses, CMAA’s research and survey reports, and an extensive resource library, the CRC provides a comprehensive collection of tools to assist in day to day club operations.

CMAA’s core is education. Having a properly trained staff is vital to the success of your club and key to your members’ club experience. Nobody wants a bad member experience to be the result of a lack of staff training. From customer service and safety, to sexual harassment and club-specific food and beverage courses, CRC provides a broad range of programs to satisfy your staff training needs. And we are continuously adding and enhancing content to meet your demands! For example, we recently added a new sexual harassment course that specifically fulfills the requirements for a New York state law that becomes effective this month.

In addition to staff training, CRC houses all CMAA’s research, white papers, and annual survey reports. In recent years, CMAA’s Research Department has explored critical topics such as generational differences and recruiting hourly employees. Having access to and using research and data is vital in your management role. The annual Finance & Operations and Compensation & Benefits Reports are an important component of CMAA’s offerings. By taking advantage of the data collected through these surveys, you are better equipped to make data-driven decisions. As an exclusive benefit for CRC subscribers, any CMAA member that completes the survey and is also a subscriber gains access to an interactive data portal in addition to the full research report. Through this portal, CRC users can dissect the data based on selected variables to provide the clearest picture of your club’s operations. Having this information is critical to informed decision making.

Finally, CRC stores all CMAA-related resources under its Resource Library. These resources include a full complement of books and publications designed to assist you in your daily operations. You can find job descriptions, Board and Committee orientation materials, and much more. As a subscriber, you may also  upload documents and videos specific to your club for easy access for your entire staff.

CMAA has worked hard to fill the Club Resource Center (CRC) with essential tools for you as a club management professional and to benefit any of your staff. If you are a CRC subscriber, thank you. If not, please consider scheduling a demo, signing up at www.clubresourcecenter.org, or contacting Alexa Levendis at our National Headquarters at 703-739-9500 for further information. I would truly appreciate it.

Until next month,

Jeff Morgan

Greetings CMAA! I’m writing this blog excerpt on the plane ride home from a very successful World Conference in Nashville, TN. Attendance was up over last year. Members told me they received a lot from the educational programming; commented on the quality of the Club Business Expo; felt part of a very vibrant CMAA community; were very pleased with the city; and had a great deal of fun at our events, like the Jake Owen concert at Ryman Auditorium. I have a good feeling that this is one of those Conferences that attendees will talk about for a while. It was fun to be part of it.

I sincerely appreciate those attending and those who helped in various ways – including the CMAA Tennessee Volunteer Chapter and the CMAA speakers who gave their time to prepare and speak at the event. My sincere thanks to each of you. It takes a community to create such an event. CMAA is indeed that vibrant community.

Now on to other things happening in 2019 within our Association that I touched on during the State of Your Association presentation:

• CMAA’s 1- or 2-day Summit programs will expand this year with a Communications Summit this spring and an expected Capital Improvements Summit in the fall.
 
• Our very popular Governance Summit co-presented with the team at Kopplin, Kuebler & Wallace has been revised with a more compact schedule and cost-effective registration rate ($150 per person).

• The focus on CMAA member segments will continue to grow as we will launch online communities in 2019, which will allow us to improve and connect our special interest groups, such as the International Wine Society, Women in Club Management, Yacht Clubs, and Young Professionals.

• We will continue the work from last year on the critical updating of our Certified Club Manager (CCM) program including text book review, Business Management Institutes (BMI) program review, and exam updating.

• Development toward a new Strategic Plan will begin this year with input for that plan coming from CMAA national and chapter leaders (via Leadership/Legislative Conference), member communities, a member survey, and two task forces – National/Chapter Alignment and the newly created Student Development Task Force.

• And please remember CMAA’s upcoming programs in 2019: the Mid-Management Conference, the Leadership/Legislative Conference, and the National Student Education Conference.

So, as you can tell, there is no mold growing under the feet of your National staff team! While we all may be sleeping a bit more for a few days after some long days at the World Conference, there is lots of work to do and we’ll be back and refreshed quickly.

Until next month,

Jeff Morgan

The countdown to Nashville is on! I can’t wait to see so many of you in a few weeks. Since January 1, CMAA has added five more hotels to our room block, so Nashville will definitely feel CMAA’s presence throughout World Conference. I hope you are ready for informative education, wonderful networking opportunities, plentiful new and repeat companies to visit in the Club Business Expo, and a whole lot of Nashville hospitality.

One of my favorite times of the year is the opportunity I have to stand before you at the World Conference’s Opening Business Session and provide you with a the “State of Your Association.” It is also at this time of year, we release our annual report and audit report looking back on the past year. You can access both at www.cmaa.org/annualreport.

Our 2018 highlights include:

• We changed our name on July 1, 2018, to the Club Management Association of America, a decision overwhelmingly confirmed by CMAA members.

• We began a process that will be completed by the middle of 2019 to create a unified CMAA brand across CMAA National and Chapters with a consistent CMAA logo.

• Late in 2018, the Club Spa & Fitness Association (CSFA) became a subsidiary of CMAA, in much the same manner as The Club Foundation (CF) currently exists with a separate Board and focus benefiting club professionals.

• Financially, we had another healthy year with $400,000 of positive net excess. The Board has set aside one half of any excesses going forward in a reserve to help offset some of our mortgage ballon payment when it comes due early in the next decade.

• Our membership held constant and while we lost some student members, we gained Professional members, as we had 742 club management professionals join this past year. You will hear more on a task force related to students at World Conference.

• The Club Resource Center continues to grow as an additional fee-based resource for clubs. At a cost of about $100 per month, clubs access staff training, club financial, operational and compensation information, as well as many other online resources.

• World Conference in San Francisco was very successful with a growth of about 10 percent in attendance and almost 300 first-timers. Education sessions were well-rated and half were first time CMAA conference speakers.

• More than 700 CMAA members attended 19 Business Management Institutes (BMI) this past year. We also developed a new BMI Sports and Recreation elective which launched in early 2019 in Scottsdale, AZ.

• There were almost 200 attendees for the four Governance/Leadership Summits in 2018. CMAA’s summits, generally shorter formats of one to two days, have been so successful, that in 2019 we are launching a Communications Summit in March in Atlanta, GA, and a Capital Improvements Summit in fall 2019.
Almost 2,000 members listened to one of CMAA’s more than two dozen webinars during the year.

• One of our big operational changes in 2018 was the migration to a new Association Management System (AMS) that sets the stage for future incremental changes and improvements to member’s online CMAA experience.

• Last, but certainly not least, we developed and launched a CMAA Fellows program to recognize those leaders who have given back to CMAA and our profession and are those distinguished CMAA leaders who members look to as some of the best in the profession. Our inaugural class of CMAA Fellows will consist of 10 members who will be honored at the 2019 World Conference.

Without question, 2018 has been a busy year for CMAA’s leaders, staff, and our CMAA National Board. And there is no stopping the CMAA flywheel as members, Board, and staff continue to partner to push CMAA forward for you!

Finally, CMAA continues to evolve without raising dues (since 2012). I hope you like how CMAA is evolving on your behalf over the past few years and encourage you to tell us in our current member satisfaction survey. My thanks to everyone for your support and assistance, particularly the CMAA National staff team, for making 2018 a success!

Until next month,

Jeff Morgan

P.S. For those traveling to Nashville to be part of World Conference, I look forward to seeing you soon.

Hello CMAA members and Happy 2019! Last month I shared with you the CMAA plans we have for this year.  As I write this monthly blog, I am in Phoenix, AZ, for CMAA’s new BMI Sports & Recreation Management elective. CMAA’s World Conference in Nashville is up next month and I want to share a hotel update.

The enthusiasm for the 2019 World Conference and Club Business Expo in Nashville, TN, has been tremendous! You have been registering at such a pace – more than four to six weeks ahead of normal trends – that hotel rooms have become a challenge. As with any conference, CMAA strives to hold enough rooms to ensure members can have rooms without obliging the association to pay for those rooms if they are not filled. For World Conference in Nashville, we originally contracted with three hotels for CMAA, with the largest room block at the Omni Nashville. Our total rooms were equivalent to what we normally book for a World Conference. Earlier this month, we ran out of rooms at the three hotels for those who would want to stay for the length of the event.  We have added additional rooms at several other hotels to give CMAA members additional options.

Not all conference attendees use the CMAA room block and some make other plans. There are plenty of hotels and options in Nashville, but there are also two other conferences being held around the dates of our event. That is why hotel rooms are scarce, especially if you are planning to arrive early, as other conferences have already booked those rooms. Fortunately, Nashville is a compact city so most hotels are easily accessible to the Music City Convention Center. Do not despair as there are options. In addition, we usually have attrition and cancellations due to club business conflicts and member change of plans. Hotel rooms are also likely to become available in our CMAA room block in the coming weeks. Our providers at ConferenceDirect always have the most up to date information on availability and can be accessed online or via telephone at 844-572-7253 (available 8:30 a.m. - 9:00 p.m. EST). I am excited and appreciate your enthusiasm for Nashville. We can’t wait to welcome you next month.

Before I end this month, I have one request of you. One of our activities for this year is to create a 2021-2025 Strategic Plan. To start this effort, we want to listen to you. Please take a few moments to answer the Membership Pulse Survey that will be released by the end of January, as this will help us to understand the challenges you are experiencing at your club, what you might be looking for from CMAA, and broadly help us to begin to frame some of our larger strategic issues for discussion. As we build to the Leadership/Legislative Conference in September where we will co-create a strategic plan, this first effort of listening to you is so critical. Five years ago, when we began a similar journey, almost one third of CMAA members responded. Your answers set the stage for CMAA’s evolution over the past five years. I hope you will take the time to set CMAA up for strategic success again by answering this brief survey.

Until next month,

Jeff Morgan

Hello CMAA and Happy Holidays! 2018 is coming to an end and I hope you and your club had a terrific year. I also sincerely hope your 2018 professional plans came to fruition too. At CMAA, our 2018 plans were implemented. Our year was a success thanks to you and the passion you have for CMAA and club management. The 2018 Annual Report is in the works and will be ready for World Conference, so I will take a complete look back at 2018 in a future blog. Instead, I want to look forward to 2019 and tell you our plans for the coming year.

Each Fall, the CMAA National Board and Executive Committee establish organizational goals for the coming year that move forward CMAA’s Strategic Plan. For 2019, these goals are:

1. Conduct and execute the necessary steps to develop CMAA’s 2021-2025 Strategic Plan.

2. Complete CMAA’s Chapter Affiliation Agreement implementation including Chapter endorsement and Chapter logo implementation.

3. Finalize the work of the Chapter Alignment Task Force using the recommendations for CMAA’s strategic planning effort.

4. Relaunch the Mid-Management Conference (MMC).

5. Launch BMI Capital Improvements Summit in fall of 2019.

6. Implement planned Certified Club Manager (CCM) review using the 2018 member competency study to begin updating Business Management Institutes (BMI), the Contemporary Club Management textbook, and updates to the CCM exam.

7. Complete integration of Club Spa & Fitness Association (CSFA) into CMAA’s infrastructure as a result of the November 2018 consolidation.

8. As completion of the first-year integration of CMAA’s new Association Management System (AMS) concludes, initiate second year enhancements.

9. Conduct a successful Club Communications Summit in spring 2019.

10. Continue to increase growth in the Club Resource Center leveraging CMAA’s research and other efforts.

11. Focus on event and other sponsorship opportunities to continue to fuel CMAA’s growth.

12. Focus internally on developing a comprehensive dashboard of financial and other key performance metrics for internal and Board use.

13. Focus internally with a CMAA Senior Staff offsite retreat to allow for a deeper planning effort on critical CMAA strategic, growth, and operational matters.

14. Focus internally on continuing to ensure our CMAA staff culture has a high level of service/hospitality to our members and to each other.

Whew – this is a healthy list of 2019 plans. I truly believe CMAA can do so much more for each of you on your professional and club journey. That is why I am so excited this time of year. CMAA’s National Board and HQ staff team is rightfully proud of our accomplishments, but we get even more excited over what is in process to benefit you in the upcoming year. It is why CMAA exists – to be your professional home.

Have a wonderful holiday season at your club and at home. CMAA is blessed to have wonderful and passionate members. As 2018 comes to a close, thank you for being a CMAA member.

Until next month,

Jeff Morgan

Happy November all! CMAA began a new fiscal year on November 1, as well as our official subsidiary relationship with the Club Spa & Fitness Association (CSFA). Thanksgiving is the focus for many this month. When you think about Thanksgiving, you most likely think feast (at home or at your club), family (serving those families in your club and spending some time with your own), and probably football! But at its core, Thanksgiving is about giving thanks for all that we have received.

I have fond memories of going around the dining room table during Thanksgiving dinner with everyone sharing what they were thankful for. Most of the comments were about love for family, friendships, good health, and happiness. It is one of those times when love and thankfulness are at the forefront. I recently had the opportunity to hear from best-selling author and lauded speaker, Tommy Spaulding (Heart Led Leader and It’s Not Just Who You Know). He spoke about love and leadership and asked the group if our individual leadership philosophy included love.

The emotion of love can be awkward to speak about in a business or in a club setting. But Spaulding’s message told us that our head and our heart are 18 inches apart and that this proximity reminds us to connect the two in order to be more effective leaders. Having intellectual or technical prowess in your profession is great, but Spaulding asserts that those whose leadership includes leading from the heart are much better leaders and can be transformational for their organizations. Words that often come to mind for the heart-led leader include: authentic, vulnerable, empathetic, trustworthy, generous, humble, and/or gracious. 

The message is straightforward and puts love at the forefront of our deepest relationships, whether personal or professional, because we focus on another person’s needs. It’s a great thought for Thanksgiving and for everyday as we are grateful for those meaningful relationships in our lives. I certainly feel that love is part of the magic of CMAA. I felt it immediately when I began my journey here four years ago, as there is a deep caring for the organization and for each other. I am thankful for that, and thankful for you as I too continue to grow with heart and head as we move CMAA forward. 

Another part of your heart-led leadership as members of CMAA was the vision to create Foundations to help each other. We have seen The Club Foundation as well as CMAA Chapter Foundations fund education for members, help members in need, and support local communities. This caring side of CMAA makes me proud to be your CEO. It’s one reason why I am drawn to write a personal contribution to The Club Foundation each year and know many of you do as well. 

As I end this month, I hope you will think about your own leadership style and what you can do to add more heart. I also hope in this season of giving thanks you will consider contributing to The Club Foundation. Nationally recognized “Giving Tuesday” – November 27, 2018 – is the perfect opportunity to come together with care and love as we globally celebrate giving and philanthropy with our hearts, our heads, and our contributions.

Until next month,

Jeff Morgan