Personal Foundation: Extending Boundaries

(Interpersonal Skills, Leadership, Communication) Permanent link

04.05.16 BoundryThis article is the fourth part of a 10-part series that is designed to guide you in building a foundation that will support you in your professional and personal goals. If you have been following the series you will know that we have already covered three issues. If we can stop losing energy to unresolved issues, if we can truly operate authentically when we have restored integrity and we have the confidence, personal power and attractiveness that comes with getting our needs met we have really begun to set the foundation for a strong career and life.

The next step is to establish or extend boundaries.

Boundaries are imaginary lines we establish around ourselves to protect us from the unhealthy or damaging behavior of others. I touched on this concept briefly in the discussion about needs. In any sizable population of people there will be a number of individuals whose behavior can be unhealthy or damaging. In my time as a Club Manager and my years as a Coach working with Clubs, I found that Clubs are not an exception to this rule. If you manage a Club where there are no members or staff members who have displayed these kinds of behaviors, please contact me. I would love to talk to you. The reality is that you will have to deal with them and some protection is needed or it is easy to become resentful, defensive and less effective. Read more...


How to Turn One Article Into Multiple Social Media Posts

(Communication) Permanent link

02.18.16 Social Media 175One challenge private club professionals often face is finding good content to share with members through social media. We can, and often do, resort to posting event information and the lunch specials of the day. Too much of this “announcement mode” causes members to tune out. I often recommend that we search online for current and timely articles from trusted sources which contain information of interest to club members. Relatable content might come from wine, food, golf, tennis, sailing and/or wedding magazine websites. When you find a good article, do you repurpose that information into several posts and allow it to inspire original content? Do you post the article more than once? Do you share it on all social media sites where your club is active? Here’s how you can make the most of an informative and relevant article you find online.  Read more...

The Origin of New Year’s Resolutions and How to Avoid Three Pitfalls of Failing to Keep Them

(Communication) Permanent link

12_22_15 ListA New Year is coming but will you be the same old you?

Whether you are awful or awesome, you have an obligation to be even better. As we embark upon another holiday season full of food, fun and festivities, we are also inundated with the personal and professional pressures of making promises to ourselves. Make a self-promise in July, it’s just a promise. Make a self-promise in December or January, and ta-dah, it becomes a New Year’s Resolution!

In 27 B.C., The Babylonians of the Roman Empire gave proclamations to the God, Janus. The month of January is named after this God.  Promises of returning borrowed items or settling debts were made to God Janus.  As the continuation of this act became a consistent tradition, it has become common during the month of January, now the first month of the year in our Western culture, New Year’s Resolutions are promises to ourselves. 

The top nine New Year’s Resolutions all involve two dynamics: Health or Money. 

  • 45 percent make New Year’s Resolutions.
  • 33 percent quit by February 1 (That’s really sad!).

Health club and gym memberships from December, January and February, (first 90 days of the year) make up 71 percent of the gyms annual revenue!

Here three ways to be successful in keeping your New Year’s Resolutions. Read more...

The Relevant C’s Community, Creativity, Communications & Culture

(Communication) Permanent link

Over the past two decades, Professional Club Marketing Association (PCMA) has continued to research and cultivate sustainable membership solutions. In 2013, we introduced Club 360, a diagnostic process to enhance the club’s relevance and market share. In 2014, we followed in that same path introducing success stories where every department began to engage in redefining its role in driving membership growth, retention, increased usage and increased satisfaction. In 2015, we are reinforcing the redefinition of the private club as we introduce the Relevant C’s. Read more...

E-Mail: Don’t Think Electronic, Think Evidence

(Communication) Permanent link

12_09_14_175wIf there was one thing I wish that every business owner, manager and employee would take away when thinking about this article and the modern workplace, it is that e-mails are forever. Not only are they forever, but they also pack a double punch, since their impact is instantaneous. All it takes is a simple click of the send button and one’s fate is sealed. more...

Are Listening Skills –and Decent Customer Service—Lost in this Generation’s Fresh Graduates?

(Communication) Permanent link

10_23_14_175wHere’s a typical scene every time I go through a Dunkin Donuts drive-thru: 

Me: One medium hot latte with skim milk
Crew: Okay, would you like it hot or cold?
Me: Hot (okay…he’s too young to be deaf)
Crew: Whole or skim milk? more...

This information is provided for informational purposes only. The contents are presented with no warranty, either expressed or implied by the Club Managers Association of America. No legal responsibility is assumed for the outcome of decisions, commitments or obligations made on the basis of this information. If your club is faced with a question concerning legal issues, you should contact the club’s legal counsel for the specific application of the law to your situation.