It Pays to Know
 Why Club Compensation and Benefits Data Matters

(Accounting and Finance, Statistics) Permanent link

04_15_14_175wHow a club’s staff is compensated is central to its success on many levels. When employees who interact with the club’s members directly are underpaid, the result is often high staff turnover and diminished member satisfaction. Behind the scenes, compensation below the going rate can lead to poor performance which can negatively impact the member experience. more...

Size Matters: Bigger is Definitely Better When it Comes to Data Analysis

(Statistics) Permanent link

02_18_14_175wOver the last several years we’ve compiled a tremendous store of club industry data, thanks in large part to CMAA members who participate in the Association’s annual surveys. Bigger is definitely better in terms of what can be learned once you have all that information in one place and we’re excited about the further gains that will be made by your enthusiastic participation again this year.

As admitted data-geeks, we spent a lot of time studying that stockpile of club industry data, looking for patterns, connections and anomalies. What we’ve discovered is that the data itself tells an extremely compelling story about the club business model and what’s happening (or not happening) in the industry over time. more...

CMAA Industry Research - Private Clubs in the Information Age

(Statistics) Permanent link


When I was growing up, if you needed information, you reached for a dictionary, an encyclopedia or a phone book. I admit, it was a long time ago, but a recent evening spent in the company of a friend’s nine-year-old son provided me with a startling reminder of just how much things have changed since I was his age. Armed with an iPad, my young friend was able to converse in great detail about subjects ranging from dinosaurs to space travel.  Welcome to the Information Age – the digital equivalent of the Industrial Revolution. We have become a knowledge-based society where access to relevant, meaningful information determines the pace at which we advance our understanding of the world around us. more...

Ladies and Gentlemen, Restart Your (Dues) Engines: Balancing the Dues Member Count Equation

(Statistics) Permanent link

10_10_13_175wGas, groceries, airfares, college tuition… price increases seem to be a fact of life almost everywhere except in the boardrooms of private clubs. For many clubs, the recession has taken the subject of member dues increases off the table entirely for the last several years. In some cases it’s been much longer since prices were adjusted. While it’s not unusual for club boards to avoid controversy and discord by kicking the issue down the road, eventually the subject must be addressed if a club is to remain financially viable. A fact-based approach can turn an emotionally charged issue into a strategic, discussion. So how do you get that conversation started? more...

Beware of Dragons… A Cautionary Tale

(Statistics) Permanent link

8_8_13_175wFair warning: The case study you’re about to read may be disturbing for even the most seasoned club leader. Any resemblance between this story and your worst nightmare is purely coincidental.
In medieval times, elaborate drawings of fierce dragons were used to mark the boundary between the known world and whatever certain danger might lurk beyond.  more...

Balancing Act: Three Key Benchmarks that Define Your Club’s Value Proposition

(Statistics) Permanent link

06_18_13_175wValue, as in the value of a product or service, is a subjective concept that can be difficult to measure. When it comes to determining the value of membership in a private club, there are two forces at play. Members have certain expectations about what they will get in return for the dues they pay, and the club as a business must establish a dues level that makes it financially reasonable to meet those expectations. more...

Diagnosis: Chronic Senioritis

(Statistics) Permanent link

4_16_2013_175wIn the United States, the Baby Boomers generation’s sheer size is affecting the economy in a number of ways. Boomers were born from 1947 to 1964, the eldest (the tip of the iceberg) will be 67 this year. The US Census Bureau estimates that in 2011, 13.3 percent of the country’s population was at least 65 years of age or older and reports from various agencies have confirmed that Social Security, pension programs and the healthcare system are all feeling the pressure. more...


Kicking the Tires: What You Need to Know About Making Data-Driven Decisions

(Statistics) Permanent link

 2_12_13_175wHave you ever been asked by a board member to “check with the club up the road” in advance of an important budget or compensation-related discussion? That same savvy business leader insists on hard data for his own company, yet he readily accepts opinion as fact and can’t seem to tell the difference between guesswork and research when he’s in the boardroom of your club. more...


This information is provided for informational purposes only. The contents are presented with no warranty, either expressed or implied by the Club Managers Association of America. No legal responsibility is assumed for the outcome of decisions, commitments or obligations made on the basis of this information. If your club is faced with a question concerning legal issues, you should contact the club’s legal counsel for the specific application of the law to your situation.