CMAA Partnership Network

The CMAA Partnership Network provides opportunities to companies looking for deeper engagement with the Association. Through the sharing of knowledge, resources, expertise and common goals for the future of the industry, these partnerships play a key role in fulfilling CMAA’s mission.

At the highest level of engagement and financial commitment, CMAA’s Strategic and Business Partners are fully woven into the fabric of CMAA.


Strategic Partners

  EZ-GO Logo   Jonas Club Software Logo - 2020 New      

Take three of golf's most respected and trusted brands, E-Z-GO, Cushman and Jacobsen with more than 250 combined years of serving golf courses and resorts around the world. Empower those brands to build proven, high-performance products, and infuse them with innovative technology that makes them more reliable, easier to maintain and more efficient. Build all of it on the bedrock of a Fortune 500 company renowned for brands and products that fuel progress and defend freedom the world over.

Whether your club is small, large, semi or fully private, Jonas Club Software has the right combination of Software, Communication & Service solutions to fit your needs. Worldwide over 2,300 clubs in more than 17 countries utilize Jonas Club Software solutions to enrich member relationships, manage costs, drive revenues, streamline tasks and integrate information seamlessly.


Business Partners

  Club Car Logo     Entegra Procurement Services Logo   GGA Partners Logo 2020

Club Car boasts nearly 60 years of industry-leading innovation and design to help you deliver an exceptional golf experience, drive greater success and profits by trimming overhead and streamlining maintenance and expand your revenue with on-course food and beverage.

Entegra is part of a supply program that manages more than $10 billion in spend for food, services and supplies in North America, and can lower your club’s cost of goods. As a CMAA member, your club has access to their full catalog regardless of your current F&B provider through the Beyond Prime Program. How much will your club save?

GGA Partners is a specialist international advisory firm focused on club and leisure related industries.  GGA empowers clients to maximize performance capabilities and realize specific lifestyle or investment objectives. From its offices in Toronto (Canada), Phoenix (US) and Dublin (Ireland), GGA combines in-depth knowledge of local markets with proprietary global data to deliver incisive strategic solutions to more than 3,000 clients worldwide. GGA clients include private clubs, resorts, real estate developers, associations, government agencies, municipalities, financial institutions, investors, and lenders. 

John Deere Golf 
KKW Logo   Royal Cup Logo

John Deere offers a wide variety of golf course turf equipment to take care of your course. Cut costs and take your course maintenance to a whole new level.

KOPPLIN KUEBLER & WALLACE is an executive search and consulting firm providing services for the private club industry. They specialize in General Manager/COO, Director of Golf, Golf Course Superintendent, Executive Chef, Racquet Sports Professional, Community Association Manager, Assistant General Manager, Clubhouse Manager/Food & Beverage Director and Fitness Director Searches, as well as strategic planning and consulting services for private, resort and developer-owned properties around the country.

Every aspect of your members' visit is essential, from their first cup of coffee in the morning to their coffee with dessert. Royal Cup is proud to be a CMAA Business Partner. Learn more about us!

Toro Logo  

As the leader in golf, Toro offers innovative solutions for club managers to drive incremental revenue and enable more efficient club operations, on and off the course. These include maintenance equipment, irrigation and lighting systems along with attractive financing options. Let us help in identifying cost-effective solutions for implementation at your club.



Education Partners

 ClubBenchmarking    ClubProcure   Creative Golf Marketing    

Club Benchmarking delivers fact-based, actionable insight club leaders need to make informed decisions and our tools and services are built specifically for private clubs. Everything we do is grounded in data and research and we serve the full spectrum of club industry stakeholders - staff, management, boards, committees, members, owners, and industry constituents including associations. Leadership teams across the country rely on Club Benchmarking to accurately assess and benchmark the financial and operational health of their clubs. Our proven Financial Insight ModelTM and Key Performance Indicators are the cornerstones of a common industry framework for understanding club finance.

Established in 1994, ClubProcure is the nation’s leading group purchasing organization for the private club and golf course industry. ClubProcure provides volume discounts and allowances and other incentives from over 450 supplier partners to their membership community of nearly 4,000 private clubs and golf courses nationwide. Formerly known as VGM Club, ClubProcure is now a subsidiary of Foodbuy, the largest foodservice procurement organization in North America. For more information, please visit

Creative Golf Marketing is an award-winning marketing agency, which specializes in providing the guidance, connection, solutions and execution to reinvigorate, grow and promote private clubs of all sizes, in all categories. The company is committed to growing the private club industry, which includes membership recruitment, retention, brand building and the promotion of the country club experience by contributing the most-up-to date advice, expertise, solutions and best practices of today.

  Insperity Logo New 2020    McMahon Group Logo    Pulsar Security Logo  

Insperity, a trusted advisor to America's best businesses for more than 34 years, provides an array of human resources and business solutions designed to help improve business performance. Insperity® Business Performance Advisors offer the most comprehensive suite of products and services available in the marketplace. Insperity delivers administrative relief, better benefits, reduced liabilities and a systematic way to improve productivity through its premier Workforce Optimization® solution. Additional company offerings include Traditional Payroll and Human Capital Management, Time and Attendance, Performance Management, Organizational Planning, Recruiting Services, Employment Screening, Expense Management, Retirement Services and Insurance Services. Insperity business performance solutions support more than 100,000 businesses with over 2 million employees.


McMahon Group is a full-service, private club consulting firm dedicated to serving clubs in all aspects of their planning, clubhouse, golf and membership needs. Family owned since 1983, they serve clubs and communities in facility planning, strategic planning, surveys, dining, golf and operations. Their extensive and diverse experience includes service to country, golf, city, dining, athletic, yacht, university and military clubs and they have assisted more than 2,000 clubs throughout the world and assisted in developing over 1,200 private club improvement projects.

Pulsar Security is a cybersecurity company whose mission is to protect CMAA clubs and their members against malicious attacks. Our company is a Veteran, privately owned business built on vision and trust, whose leadership has extensive military experience enabling us to think strategically and plan beyond the problems at hand. 100% of Pulsar's engineers have the industry's most esteemed cybersecurity certifications, credentials and advanced 'on the ground' experience. In addition, our team understands development, networking and data in addition to security so that they are undaunted by the boundaries that often define the limits of many in the security field.

 RSM Logo  

RSM US LLP is a leading provider of audit, tax and consulting services focused on the middle market. We guide our clients through business challenges by understanding their needs and bringing together the right team to address them.



To learn more please contact CMAA online or 703-739-9500.


Thank You to our CSFA Partners