Club Benchmarking Joins CMAA Partnership Network

02/11/21

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Club Benchmarking Joins CMAA Partnership Network

Contact:
Kyle Jennings
kyle.jennings@cmaa.org
703-739-9500

Alexandria, VA – February 11, 2021The Club Management Association of America (CMAA) is pleased to announce that Club Benchmarking has made a multi-year commitment to join the CMAA Partnership Network. As a CMAA Education Partner, Club Benchmarking will work with CMAA to provide content at the Club Leadership Summits and at Business Management Institute (BMI) Strategic Leadership. Further, CMAA and Club Benchmarking will collaboratively develop a webinar series focused on trends using club industry data from their Strategic Monthly Dashboard.

"We are very pleased to formalize our partnership with CMAA and we look forward to providing fact-based education and insight that will benefit CMAA members and the clubs they serve," said Club Benchmarking CEO Jim Butler, PhD, CCM, CCE, PGA. "Becoming a CMAA Education Partner is a natural extension of our long-standing commitment to promoting and supporting data-driven leadership in the club industry."

Club Benchmarking delivers fact-based, actionable insight club leaders need to make informed decisions and provides tools and services built specifically for private clubs. Serving the full spectrum of club industry stakeholders, Club Benchmarking assists leadership teams in assessing the financial and operational health of their clubs.

"CMAA is eager to be embarking on this new partnership with Club Benchmarking," CMAA's President and CEO, Jeff Morgan, FASAE, CAE, added. “The expansion of resources and educational offerings to serve the club management professional and support a more well-rounded management team is central to our new strategic plan. We are excited to develop valuable education alongside Club Benchmarking to best serve our members for years to come."

CMAA members can learn more about Club Benchmarking at clubbenchmarking.com.

About CMAA
Founded in 1927, the Club Management Association of America (CMAA) is the largest professional association for managers of membership clubs with 6,800 members throughout the US and internationally. Our members contribute to the success of more than 2,500 country, golf, athletic, city, faculty, military, town, and yacht clubs. The objectives of the Association are to promote relationships between club management professionals and other similar professions; to encourage the education and advancement of members; and to provide the resources needed for efficient and successful club operations. Under the covenants of professionalism, education, leadership, and community, CMAA continues to extend its reach as the leader in the club management practice. CMAA is headquartered in Alexandria, VA, with 42 professional chapters and more than 40 student chapters and colonies. Learn more at cmaa.org.

About Club Benchmarking
Club Benchmarking delivers fact-based, actionable insight club leaders need to make informed decisions and our tools and services are built specifically for private clubs. Everything we do is grounded in data and research and we serve the full spectrum of club industry stakeholders - staff, management, boards, committees, members, owners, and industry constituents including associations. Leadership teams across the country rely on Club Benchmarking to accurately assess and benchmark the financial and operational health of their clubs. Our proven Financial Insight Model ™ and Key Performance Indicators are the cornerstones of a common industry framework for understanding club finance.