CD September 2020

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September 2020


Icon - CD CheckmarkChapter Updates: 

We want to hear what your Chapter is doing! Recently hold an exciting online event? Share your Chapter good news via email to and you could be featured in an upcoming edition!   

Icon - CD Lightbulb 2Idea Fair for Chapters: Congratulations to the 2020 Idea Fair for Chapters Winners
Thirty-eight fabulous entries were submitted in this year’s Idea Fair for Chapters competition held in conjunction with the virtual Leadership/Legislative Conference from September 9-10. These entries provided a showcase of great ideas and best practices. Since the sharing of knowledge defines who we are and what we do as an Association, we thank all of the chapters that participated and pay special tribute to the Blue Ribbon winners. Listed below are the winners of each category, as well as the sought-after “Best in Show” winner. 

SIGS/Member Communities   Nebraska Chapter
Chapter Communications   Connecticut Chapter
Education   New Jersey Chapter
Membership Engagement   Virginias Chapter
Community Outreach   Upper Midwest & Wisconsin Badger Chapters
Student Chapter Engagement   Florida Chapter
Breakthrough Ideas   Pittsburgh Chapter
Best in Show    Georgia Chapter – Chapter Communications

Congratulations to the Georgia Chapter for winning “Best in Show” for their entry in the Chapter Communications category! All entries are housed in CMAA Connect.

All winners were able to share their incredible ideas during the “Idea Fair for Chapters Winners Showcase” during LLC. It was a wonderful session and will be available to view on CMAA University in the coming weeks.

Once again, congratulations and thank you again to all of our participants for sharing their successes with the Association. And also, a very special thanks to Chairman Jeff Strahl, CCM, and his committee of judges: Dan Smith, CCM, and Hannah Street. 

2020 New Member Graphic

Click on the above image to review the YTD New Member totals for each chapter

 CMAA News      
 To Do     

Icon - CD CheckmarkFeatured Strategy: Wrapping the 2020 Virtual LLC

More than 250 CMAA leaders and influencers joined us for first virtual Leadership/Legislative Conference! Through timely educational offerings, interactive networking opportunities, and entertaining breaks, attendees learned and connected despite the physical distance between us. Read more.

Day One
Day one kicked off with Chairman Mark Bado, MCM, CCE; presentations from the 2021 Board of Director Candidates; highlights from the National Committee reports; an update from the Diversity & Equity in Leadership Task Force; and the State of the Association presented by President & CEO Jeff Morgan, FASAE, CAE. 

Next, our Leadership Keynote and Business Performance Expert Ryan Estis shared insight into initiating change, improving performance, and delivering growth. His insight included: “Our minds are wired to keep us safe. But if we want to grow and succeed in this world, we have to learn to embrace change in our lives.” 

Following, Idea Fair for Chapters Committee Chairman Jeff Strahl, CCM, unveiled the winners of the first virtual competition. A total of 38 entries were submitted. Congratulations to our winners who are listed in the Idea Fair for Chapters section of this newsletter. 

With all the great ideas shared, we hope you will take time to explore all 38 Idea Fair for Chapters entries. These Chapter-tested ideas are available through CMAA’s Connect Community

Next, Senior Vice President, Business Development Julie Montross gave a report on The Club Foundation, on behalf of Chairman Burton Ward, CCM, CCE. Julie highlighted the Joe Perdue Scholarship recipients and reminded attendees about the Foundation’s current fundraising effort. We hope you will join us in celebrating World Gratitude Day on September 21. The Club Foundation invites you to make a donation in honor of someone who has supported you in your career. Do you have a mentor, colleague, or fellow Chapter member you want to thank? Text CFGRATEFUL to 41444 to start your donation and give the #GiftofGratitude.

For the last education session of the day, Vincent Phipps focused on amplifying our communications and tools for success in our daily interactions with members and staff.

The day wrapped with the interactive Happy Hour, presented in partnership with Insperity, a CMAA Business Partner. Attendees were hosted by Michael Bork and Paul Haydel of Insperity, along with CMAA’s Julie Montross and Christina Krueger. Special thanks go out to Ryan Zellner at the Beach Point Club in Mamaroneck, NY, for showing attendees how to mix up three delightful specialty cocktails! 

Beyond the education, attendees connected in networking sessions hosted by CMAA Staff during breaks and had the opportunity to learn from CMAA’s Coaches Kevin MacDonald and Shelley MacDougall as well as take a tour of CMAA Headquarters in Alexandria, VA.

Day Two
Day two kicked off with Coffee Talk, a special edition of the Let’s Talk Club Management podcast featuring Jeff Bishop of Royal Cup Coffee. Jeff shared the latest in beverage trends for clubs. 

The Legislative Keynote featured political analyst David Wasserman who gave a great forecast on what to expect as November 3 approaches. His perspective was rich in data analytics. 

Next, Shannon Herschbach and Mike Phelps of Pipeline Marketing dove into building membership and brand value – for clubs, Chapters, and Associations. “Momentum created by happy members, creates more happy members.” 

Following, Jeff Strahl, CCM, returned to moderate a panel of the Idea Fair for Chapter winners who shared the background on the development and implementation of their award-winning ideas. Due to technical difficulties, the final presentation from the Georgia Chapter was not available live but has been recorded and will be made available shortly to all attendees.

The final education session gave the tax and legal perspectives on club tax and private club status issues in a post COVID-19 world. Presenters Frank Lucas and Jackie Sullivan from RSM and Michelle Tanzer from Nelson Mullins explored what we learned from the great recession. 

Day two breaks included chair yoga and relaxation with CMAA’s Christina Krueger and a trend break on club member perspectives in today’s shifting private club landscape with Bennett and Henry Delozier of GGA Partners

For more than 30 years, this annual event has provided a forum for CMAA’s chapter and national leaders to connect, network, learn, and lead. Please save the date for September 12-14, 2021, at the Mayflower Hotel in Washington, DC! 

Chapter Management Resources

All Officers:
 It is approaching that time when you and your chapter will decide who will serve as Chapter Officers and Chairman for the 2021 membership year. During your next chapter meeting, have a member or two of your chapter board get up and talk about what volunteering on the chapter level means to them and to the chapter. Offer to talk to any interested members after the meeting. Now is the time to get people involved. Cheers to a successful 2021 membership year! 

Managing Directors: The National Headquarters sent out the 2021 Membership renewal notices in early August. Please let your members know that they can save time and renew online. National renewals are due by October 31, 2020.

Career Services Chairman: Remind your chapter members that September is Résumé Month and to take some time to look at their current résumé and consider if it is worthy of submitting should their dream job become available. Invite them to call Erin Kennedy at Professional Resume Services and sign up for a free consultation. Having the best version of their professional history can ensure that any future transition is made easier. Be sure to mention that CMAA. 

Contact Karen Woodie with any questions. 

Club Foundation Liaison: The Club Foundation is very pleased to announce the 2020 recipients of the Joe Perdue Scholarship

Alana Milazzo, Johnson & Wales University

Christian Milano, Fairleigh Dickenson University

Hannah Kemp, University of Massachusetts - Amherst

Nilufar Umarova, University of Wisconsin - Stout

Gabriella Ortiz, Niagara University

Quinton Darling, Fairleigh Dickenson University

Irina Grigorian, California State Polytechnic University - Pomona

Tyler Zust, Ohio University

Annah Santarosa, University of New Hampshire

Gabriel Castro, University of Delaware

A role model and mentor to all, Joe Perdue, CCM, CHE, created and led CMAA’s Business Management Institutes, elevated CMAA’s education and certification pathways, and served The Club Foundation Board of Directors for several decades. To honor his numerous contributions, the Joe Perdue scholarship provides financial support to student members interested in furthering their professional career in the club industry. 

Reminder of upcoming scholarship deadlines: 

Willmoore H. Kendall Scholarship—October 1 (due to chapter), November 1 (due to CF)
For mid-level club managers pursuing the Certified Club Manager designation 

Student Chapter Grant—October 1
For the CMAA Student Chapter Presidents to attend the CMAA World Conference

Club Spa & Fitness Association:  CSFA is hosting monthly Regional Roundtables as a forum for those working within the private club wellness space to discuss operations and ideas considering Covid-19. Each month, the discussion is centered around a region of the country; however, registration is open to anyone. Registration is free for any participant.

September 25 – Southeastern Region 

October 16 – Mid-Atlantic & New England 

November 13 – National Discussion & Holiday Celebration 

Communications/Public Relations Chairman: We’d love to get your Member, Chapter, and Club good news and announcements! Items are used as space is available, and may appear in Club Management magazine, Chapter Digest, Outlook, or on social media (LinkedIn, Twitter, Facebook, or Instagram). Here are our submission deadlines for the remainder of 2020 and into 2021.

Submit By:   For Consideration for Inclusion In: 
October 1   November/December 2020
December 1   January/February 2021 
February 1, 2021   March/April 2021

All items should be submitted to CMAA’s Senior Director, Communications & Advocacy, Melissa Low, CAE, at Please send hi-resolutions photographs (300 dpi) as separate graphic files (JPG).

Legislative/Advocacy Chairman:  CMAA members and club industry employees can visit a single, highly informative, nonpartisan website at to find all the information necessary to make informed decisions about local, state, and federal elections. Individuals can use the voter resources on the Elections tab to find details about registering to vote and how early voting works as well as learn about current representatives as well as candidates seeking office. You simply enter your state or zip code to get started.

Remember to be part of the process to keep your voice heard on Tuesday, November 3! CMAA strongly encourages all members to participate in the electoral process. Make sure your entire chapter is aware of this great resource by adding a link on your chapter’s website and social media outlets as well as featuring this article in your chapter newsletter. 

If you have any questions or would like more information on this effort, please contact Melissa Low, CAE, Senior Director, Communications & Advocacy, at 703-739-9500.

Membership Chairman: We are now into the 2021 membership year for new members. Everyone who joins in the months of September and October pays $500 ($425 if they are Alumnus members) and do not have to renew until October 31, 2021. Joining in the next two months will give them the most bang for their buck. Here is the dues structure for all new and rejoining members.

Professional Development Chairman: Announcing the Two Newest CCMs

Student Chapter Liaison: Calling all student members! Kevin MacDonald and Shelley MacDougall are leading the September coaching call on Tuesday, September 22 at 2:00 p.m. EDT about creating! We are all faced with a choice of how we think, how we feel, and how we act. Join in as they take us through a journey to create extraordinary leaders. Check out CMAA Connect for more information.

Wine Society Liaison: Less than one month remains to submit your entries for the Warren Arseneaux Scholarship and the Wine Program Awards. The deadline for both is October 1, 2020. The Warren Arseneaux Scholarship is limited to Wine Society members only, but the Wine Program Awards are open to any CMAA member-managed club. Please email Sara Thom with any questions.

Icon - CD CheckmarkChapter Spotlight: What is Your Chapter Up to?


We want to hear what your Chapter is doing! Recently hold a fundraiser? Exciting event? Share your Chapter good news via email to and you could be featured in an upcoming edition!