CMAA Mission and Objectives


The Club Management Association of America advances the profession of club management by fulfilling the educational and related needs of its members.

CMAA's Brand Promise

CMAA provides its members with the expertise to deliver an exceptional club experience that fulfills the unexpressed needs and desires of its members and guests consistent with their lifestyles. We enhance our members' success by offering professional leadership development, ethical standards and responsive services.

This mission is accomplished through the following strategic priorities:

  • Providing state-of-the-art educational programs; 
  • Representing the members to allied associations, club members and a broader public; and 
  • Providing unique information and resources that increase member performance and career potential.

CMAA Objectives

1. CERTIFICATION   To enhance the member's professional status through certification. 

2. CLUB MANAGEMENT PROFESSION AND INDIVIDUAL CLUBS   To advance the club management profession and to assist individual CMAA members and their clubs. 

3. COMMUNICATIONS   To effectively communicate with members, clubs, government and the media  through  relevant content, publications and other materials. 

4. PROFESSIONAL DEVELOPMENT   To provide a wide variety of educational programs and materials to meet the diverse educational needs of club management professionals. 

5. ETHICS  To encourage CMAA members to be knowledgeable and diligent regarding the use of sound business and ethical principles in dealings with fellow club management professionals, club boards/members and other associates. 

6. CAREER SERVICES   To assist CMAA members in their career development and in job opportunities and to assist clubs in securing management personnel. 

7. ADVOCACY   To develop new strategies, resources and education to prepare club management professionals to influence outcomes in club boardrooms and the halls of government.

8. MEMBERSHIP To recruit, retain and engage members and to effectively demonstrate the value of CMAA membership. 

9. OTHER ORGANIZATIONAL RELATIONS   To foster appropriate relations with other organizations that will contribute to the objectives of the club industry and CMAA's members. 

10. CLUB RESOURCES  To provide best practices, tools and exclusive options that help club management professionals become stronger leaders and achieve exceptional club operations. 

11. RESEARCH AND DEVELOPMENT   To conduct research and develop, analyze and disseminate information/data related to club management and the club industry.

CMAA Diversity, Equity, and Inclusion Statement

CMAA, in principle and in practice, values and seeks diverse and inclusive participation within the club management profession. Read the full CMAA Diversity, Equity, and Inclusion Statement, adopted September 2021.