CMAA Who We Are

Who We Are

The Club Management Association of America (CMAA) is the professional Association for managers of membership clubs. CMAA has close to 6,800 members across all classifications. Our manager members operate more than 2,500 country, golf, athletic, city, faculty, military, town, and yacht clubs. The objectives of the Association are to promote and advance friendly relations among persons connected with the management of clubs and other associations of similar character; to encourage the education and advancement of members; and to assist club officers and members, through their managers, to secure the utmost in efficient and successful operations. CMAA is headquartered in Alexandria, VA, with 28 staff, 42 affiliated chapters and more than 40 student chapters and colonies.

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Vision: CMAA seeks to ensure the existence and growth of a thriving club industry led by CMAA educated professionals. Strategically, CMAA looks to enhance membership offerings and build an even more inclusive, value-driven, well-functioning organization. Under the covenants of professionalism, education, leadership and community, CMAA continues to extend its reach as the leader in the club management practice. 

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What We Offer Club Management Professionals 

Professional Development  

CMAA’s Lifetime Professional Development Program prepares our members to lead, succeed, innovate, stretch boundaries, expand expertise, and create a thriving club environment. Remaining steadfast to our mission and our long tradition of stellar professional development opportunities, CMAA works with a dynamic assemblage of committed, competent, and highly regarded educators in the hospitality and club industry to ensure that CMAA members benefit from an authentic academic experience. Each of CMAA’s educational endeavors are developed using the highest academic standards.

 

Business Management Institutes

In the early 1980s, CMAA’s leaders saw the need for a formal academic program for club industry professionals. Because managers at all phases of their careers need instruction, education, or inspiration, the concept of the “lifetime professional development program” was born. The vision was realized as a multi-campus-based program that provides tangible career benchmarks by which managers can track their progress and strive for various levels of competency, including a respected certification. 

CMAA University 

CMAA University is a comprehensive education platform that is complimentary for CMAA members, to earn credits towards certification and further your career. Courses are taken at your pace and on your schedule. Content areas include Archived Webinars, Certificate Programs, Conference Education, the Manager in Development program, Executive Level Education, and Micro Learning

 
 

Certification

Since its inception in 1965, CMAA’s certification program has been the most respected in the hospitality industry. 

Certified Club Manager (CCM)    

The CCM designation is known as the hallmark of professional-ism in club management. It is a valuable and widely respected mark of a manager’s commitment to professional development and the club industry. On average, Certified Club Managers earn 25 percent more than their non-certified counterparts. 

Certified Chief Executive (CCE) 

The CCE designation was developed to recognize managers who have demonstrated the ability to successfully serve as the most senior management within a club. 

Master Club Manager (MCM) 

The MCM designation is a certification and recognition program for professionals who have made extraordinary, long-lasting contributions to the club industry.  

 

Career Development 

ClubCareers provides online access to the most comprehensive job opportunities and employment resources available in the industry. Four distinctive job listings – including CEO/COO to entry level positions, interim roles, and internships – are accessible to members and non-members (limited) and assist both those seeking new positions or wishing to list open club opportunities. CMAA also offers résumé and LinkedIn review/writing services as well as career coaching. 

 

Club Resource Center

A subscription to the Club Resource Center (CRC) allows your leadership and staff team access to hundreds of essential training courses and resources on a multitude of topics — from food safety and sexual harassment to conflict management and first aid. Each user’s progress is recorded so that the team leader can monitor progress and identify areas in need of improvement. The comprehensive reporting features further simplify record keeping and helps keep you in compliance. The CRC also provides access to member education, industry surveys, and a library of resources to help you with day-to-day club operations.

 

Conferences and Events

World Conference on Club Management and Club Business Expo  

This is the largest network gathering of industry professionals, which is held in major cities throughout the United States, generally in February. Attendees engage in a variety of educational and networking opportunities, including more than 70 edu-cation programs tailored to the 11 core competencies needed for success in the club industry, a two day exposition, the Club Business Expo featuring innovative products and services, and the annual Idea Fair featuring hundreds of club-tested ideas. 

Leadership/Legislative Conference 

CMAA’s Leadership/Legislative Conference (LLC) features sessions focused on the education and instruction necessary to have an immediate impact on chapter-national alignment efforts and volunteer management. LLC is designed to emphasize leadership, legal, and strategic thinking for chapter officers/chairmen/managing directors, and national committee members. Attendees gain important information to help successfully execute chapter management and leadership responsibilities. 

Mid-Management Conference 

Offered in the fall, the Mid-Management Conference began as a grassroots effort in 1991 by the Greater Chicago Chapter to provide quality educational and networking opportunities for club management professionals who do not serve in the general manager/chief operating officer. Education is focused on developing new skills, broadening horizons, and advancing career and certification goals.

Summits

CMAA’s Summits are one- to three-day programs that focus on one specific competency area. These Summits are designed for one or more club team member(s) and provide an in-depth professional development experience on related subject matter for the betterment of the club industry. Several years ago, CMAA introduced these programs with the Club Leadership Summit and since then has created other programs on specific topical areas such as club communications, capital improvement projects, and membership and marketing.  
  

CMAA Connect

CMAA Connect is an online platform used to connect groups of members into user communities. Communities are created for members based on interest areas, national committee or task force involvement, CMAA event registration, best practices sharing, or other criteria. Each community has its own landing page, complete with a discussion, library, roster of community members, and place for announcements.

Government Relations and Advocacy

CMAA leverages its grassroots influence to advocate on behalf of CMAA-educated professionals and the club industry. CMAA identifies legislative and regulatory issues on the state and national levels that affect the club industry; educates and informs members of these issues; and works in cooperation with its chapters, allied associations, and coalition partners to address issues of mutual interest.  

Industry-Specific Information, Publications and Research 

The Association offers members the most current and useful information available on club operations, governance, trends, and management. Through various resources and publications such as Club Management magazine, the electronic Outlook newsletter, various research surveys, and its comprehensive website, CMAA provides the widest range of club industry resources found anywhere. 

Member Special Interest Groups

CMAA’s Member Special Interest Groups (SIGs) serve to connect members of similar character and shared interests within the Association at-large. These SIGs, and their related events and initiatives, cultivate the expertise that exists within the groups to share not only among themselves, but with other CMAA members as well. CMAA’s active SIGs include: The Wine Society, YoPros, Women in Club Management, Yacht Club Managers, City Club Managers, and the Golf Council. 


CMAA Subsidiaries 

The Club Foundation

Now in its 32nd year, The Club Foundation was established by CMAA in 1988 with the mission of raising funds to financially support the professional development of club managers through education, research, and outreach initiatives. The Club Foundation is a 501(c)(3) non-profit organization and has distributed funds in excess of $8 million to support scholarships and grants which benefit students, faculty, club management professionals, CMAA chapters, and the club industry at large. 

Club Spa & Fitness Association

Founded in 2007, the Club Spa and Fitness Association (CSFA) is the sole professional association for fitness, spa, and wellness professionals in the private club industry. A subsidiary association of CMAA, CSFA is committed to providing educational and networking opportunities to support members in advancing their careers. Members of CSFA have exclusive access to best practices and business standards for the private club wellness community.    

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Clubs at a Glance 

Club Employees and Members

• Clubs employ 345,000 employees. 

• Club payrolls equal $9.3 billion. 

• Clubs serve between 1.8 and 2.1 million members. 

Club Outreach Programs  

• Clubs hosted an estimated 16,000 charitable golf tournaments in 2015, raising an estimated $150 million for those charities.  

Economic Impact of Clubs  

• The total income for clubs in FY 2018 was $21 billion. 

• The total direct economic impact for clubs in FY 2018 was $24 billion, including all tax revenues generated as a result of club activities. 

• 78% of clubs support local charities, 27% of clubs offer internships, and 23% of clubs have scholarship programs. 

Clubs as a whole pay $2.1 billion in total taxes; $1.6 billion of which are payroll and sales taxes.  

Statistics based on the 2019 Economic Impact Report, conducted in conjunction with Industry Insights.