Are You LinkedIn?


Before the job is posted and advertised, where does the recruiter/Human Resources professional/hiring manager look for potential candidates? Before they even hit the job boards, they are on LinkedIn. And, if you are not there, then you don’t exist. Let me repeat that – IF YOU ARE NOT LINKEDIN, YOU DO NOT EXIST!

LinkedIn is the largest and most popular professional social networking site. All fortune 500 companies are represented with a global reach of more than 200 million members in more than 200 countries. So why is it so important to be LinkedIn? 

  • Expand your network – Linking in with others helps you build your professional relationships through internet-based social networks, discussion groups, electronic publishing and more. By expanding your networking reach, you build your online presence and you are able to communicate your personal brand.
  • Get in the know Jobs are posted on LinkedIn by companies and individuals. Be active in discussions where people may be looking for someone just like you.
  • Research Companies – Do you want to learn about a company? Find out what they do, what jobs are open and who works there. Use the search feature and do your homework. If you have your eye set on a specific company, you will increase the likelihood of having a connection to someone there as you expand your personal network.
  • Search for Contacts – The personal touch still goes a long way. Can you find someone you know at a company or get an introduction to someone who can walk your résumé over to the right person?
  • Join groups – (there are more than 450,000 groups); you can find other like-minded individuals who can assist you with your job search.
  • Communicate –let people know that you are looking and what you are looking for.


While this may seem overwhelming, I have only scratched the surface of the importance of LinkedIn in today’s job market. When a résumé is in a potential employer’s hands, one of the first things they will do is search for that candidate online. They are searching to see if you are with the times, that you have an online presence and that the information about both online and on your résumé is consistent.  Your LinkedIn profile is a crucial job search tool and should be completed and maintained in order to use LinkedIn to its fullest potential.

CMAA offers résumé writing services at

 Michelle_Riklan_PicMichelle A. Riklan, ACRW, CPRW, CEIC, is an internationally recognized, award winning résumé writer and a member of several prestigious career and résumé writing organizations. She is a speaker, author, corporate trainer, career coach and employment/interview consultant.