Six Ways Clubs Can Enhance Service with Mobile Technology

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A country club is a “high touch” business — a well-trained, attentive and welcoming staff is critical to success. But “high tech” also plays an increasingly important role. The latest wireless LAN (WLAN) and mobile technologies are enhancing the way clubs serve their members by providing access to information and applications at any location and from any device.

Here are six mobile solutions that enable you to bring service right to each member, increasing revenue, profitability and customer satisfaction:

Mobile point-of-sale. Staff can use specially equipped tablet devices to take food and beverage orders and handle point-of-sale transactions. This enables them to provide faster service and give members their undivided attention.

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Self-service. Wireless self-service kiosks allow members to place their own orders right from the golf course — the order will be ready for them when they finish the round. A “virtual concierge” smartphone app can take tee time bookings and restaurant reservations, and tell members about upcoming events.

Location-based technologies. With GPS, members don’t have to be tethered to a particular location in order to get service. Staff can locate members anywhere on the property through their mobile devices.

Radio frequency identification (RFID). RFID tags on members’ vehicles can alert staff when members arrive as well as enhance security. RFID can also be used to track golf carts, golf bags and many other assets.

Voice over WLAN. When combined with an IP phone system, your WLAN can improve communication among club personnel. Managers and staff can be reached anywhere on the property – even in remote areas of the golf course where cell phone coverage is spotty. Voice over WLAN also enables mobile employees to tap all the features of the IP phone system, such as extension dialing and voicemail.

Digital signage. Today’s WLANs allow you to set up digital signage in virtually any location, for displaying schedules, tournament scoreboards, promotions, menus, announcements, club news and more.

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A well-thought-out mobility strategy is essential.


When your staff has all the tools and information they need at their fingertips, they can focus on giving members a tailored experience. Mobile technologies also enhance customer satisfaction through greater staff efficiency, improved communications and convenient services that set your club apart. It’s an investment that will pay big dividends if you do it right.

Don’t scrimp on the technology.
It’s not enough to install a few wireless access points and hope for the best. You need a robust WLAN that provides pervasive mobility and supports sensitive applications such as voice and video. Invest in high-quality WLAN equipment and partner with IT professionals who understand how to implement and support that equipment.

Rethink your processes. You need to consider how mobility might impact your existing workflows and establish well-thought-out processes around new mobile services that you offer to members. Be sure to provide staff with the training they need to get the most from mobile technology. And be prepared for at least some business disruption as you work out the kinks.

Make sure systems are available and performing optimally. With mobility, technology is always within reach, but it’s only useful if the network and applications are available. If you don’t have technology pros on staff, partner with a managed services provider who will monitor and manage your systems and troubleshoot any problems. Look for a provider who is experienced with club technology and understands that your business isn’t just 8 to 5.

Are you using mobile technology in your club? What are some of the benefits and challenges?

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Krystal Triumph PicKrystal Triumph is an IT & Telecom Advisor with Atlantic-IT.net, a provider of comprehensive outsourced IT services and technology solutions. She has earned the Certified Hospitality Technology Professional designation from the Hospitality Financial and Technology Professionals organization and the American Hotel & Lodging Association, and has extensive experience assisting hospitality organizations with their technology needs. She partners with clients to understand their goals and challenges and continually seeks ways to help them increase the bottom line.