Inside News

CEO’s Perspective: The Global Brand of the CCM

Since joining CMAA just under three years ago, I have been part of club management events in several countries. Our core focus areas of CMAA – professional development, peer-to-peer interaction, and information sharing – are each a global focus for club management professionals. The value of CMAA around the world, specifically the value of holding the Certified Club Manager (CCM) designation, is a strong anchor worldwide. Read more in Jeff Morgan’s blog.

“Attracting New Members—A Multi-Generational Approach” White Paper

CMAA’s second white paper addressing generational issues explores modern club marketing. New members are the lifeblood of a club’s sustainability and require a thoughtful approach in acquisition. This white paper details the components of modern club marketing, which has to be goal-specific, strategic, data-driven and digital. The choices clubs make about whom to target as new members and how best to do it have to be informed by more than assumption and experience.

The white paper is available for download to CMAA members on CMAA University for from June 13 to June 20. Afterward it will only be available to Club Resource Center subscribers.

Opting Out of One CMAA E-mail Means No More E-mail

CMAA disseminates member information in multiple ways, including electronically. If you have not been receiving current announcements from CMAA or if you have opted out of any e-mails in the past, please visit the Get Mail page to make sure we have your current information.

Fall Business Management Institutes Filling Fast

With the ongoing popularity of the Business Management Institutes (BMI), many of the 2017 classes have filled to capacity for this year. A few programs still have limited seating such as: BMI GM/COO, offered at Michigan State University, November 13-17; BMI Tactical Leadership, held at Cornell University, September, 18-22; and BMI Strategic Leadership, located at various Boston clubs, November 6-10. Access online registration now. 

CMAA Leadership/Legislative Conference: Celebrating 30 Years 
Thirty years ago, the inaugural two-day Leadership/Legislative Conference (LLC) was held in November 1987 in Washington, DC, with nearly 120 chapter officers in attendance. Make sure you’re in the Nation’s Capital for CMAA’s 30th anniversary event, September 6-8! Event and hotel registration are now open at www.cmaa.org/llc! Register by August 1 for standard registration pricing.

 

Club Management Magazine March/April 2017

Introducing the New Club Management Magazine
May/June Edition: What Do Members Members Want In a Club?