Dinner and a Movie

How has this idea enhanced your club's operation, etc.?

Managers from Farmington’s fine dining restaurant, the Blue Ridge Room, and Youth Program managers developed a promotion where members received $5 off their child’s movie night fee and adults received 50% off a bottle of wine if they made a reservation for themselves in the restaurant while their children enjoyed movie night.

How was this idea implemented, and what have been the club members' reactions?

Promotional materials were posted in different areas of the Club, including the Children’s Place and the Blue Ridge Room. This promotion helped increase attendance for movie night and the number of reservations made in the Blue Ridge Room. It also provided a chance for the whole family to spend an evening enjoying the Club's
amenities.