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Unreasonable Hospitality Author, Will Guidara, to Kick Off 2024 World Conference and Club Business Expo

Will Guidara is the author of the national bestseller, Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect, which chronicles the lessons in service and leadership he has learned over the course of his career in restaurants. Guidara will share valuable insights into why “service is the new luxury” and how to succeed in today’s “hospitality economy” at CMAA’s Opening Business Session on Tuesday, March 5. Event registration and hotel accommodations will open Mid-October.

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