Cool Ride- A Tremendous Communications Catalyst

Entry Details

The utilization of a specialty cart as a form of outreach to promote our vendors, bring our Chapter members together over fun conversation during our Annual Golf Tournament proved to be a success. It served as a connector and enhanced the manager's experience and developed stronger vendor relations.

Implementation

The Virginias Chapter, CMAA featured a specialty demo provided by Club Car, a tournament Sponsor to not just sit on display. The Cool Car was loaded with another Sponsor’s Product to drive and feature to managers along the course. This action involved student volunteers, managers and the Managing Director. The result: Sales for each Sponsor, Exposure of the cart, the products and a tremendous communication catalyst to bring all together to smile and converse. Win for All, even the most challenged players at our Tournament.