Joint Chapter Webinars

Entry Details

The Carolinas Chapter has partnered with neighboring chapters to co-host joint webinars when sponsor support overlaps. This innovative approach streamlines programming by uniting efforts across chapters while still delivering high-quality education.  By sharing sessions, we are able to maximize sponsor visibility by giving them access to a larger, multi-chapter audience; expand participation by combining member groups, leading to more robust discussions and networking; and simplify presenter engagement by allowing speakers to deliver their content once while reaching a broader, more impactful audience.  This collaboration has strengthened the Carolinas Chapter in several meaningful ways: - Sponsors see greater returns on their support, which enhances relationships and encourages continued investment.  - Members benefit from exposure to diverse perspectives and expertise across regions, enriching the educational experience. - Presenters appreciate the one-time delivery model, reducing repetition while increasing their reach. - Working together with neighboring chapters has fostered goodwill, synergy, and a shared commitment to advancing CMAA’s mission.  Overall, this idea has elevated the Carolinas Chapter’s reputation as a collaborative, resourceful, and member-focused organization, while providing measurable value to sponsors, members, and partners alike.

Implementation

The Carolinas Chapter implemented this idea by identifying overlapping sponsors with neighboring chapters and then working together to schedule joint webinars. Instead of each chapter hosting separate sessions, the sponsor is featured once, and the webinar is promoted across both chapters. This approach ensures: - One-time delivery for presenters, minimizing duplication of effort. - Combined marketing and registration, which increases attendance and visibility. - Shared administrative responsibilities, making it easier on chapter staff.  Overall, the reaction has been that this collaboration embodies the spirit of CMAA, providing greater value to members and sponsors while strengthening relationships between chapters.