Chapter Idea Fair
Partner Calls
Carolinas Chapter
Entry Details
The Carolinas Chapter implemented regular check-in calls with our Corporate Partners to create a more intentional, two-way approach to communication.
These touchpoints provide an opportunity to share Chapter updates and upcoming opportunities, review benefits, gather feedback, and better understand what our partners hope to gain from their investment.
This enhances the chapter by:
- Creating consistent, personal communication between the chapter and our partners
- Strengthens partner relationships and retention
- Offers a connection point between events
- Provides a direct channel for feedback
- Improves awareness of upcoming opportunities & Chapter updates which increases partner participation at chapter events
- Helps maximize partner benefits and engagement
- Creates an avenue for continued conversation and follow-up
Implementation
The Managing Director established regular group check-in calls for all Corporate Partners, creating a consistent touchpoint between in-person events. Partners are invited to join Chapter staff for a casual, interactive conversation focused on Chapter updates, upcoming events and opportunities, and reminders about available partner benefits.
The group format also gives partners an opportunity to ask questions, provide feedback, share ideas, and connect with one another. Follow-up information and action items are shared after the call, helping maintain communication and engagement throughout the year.
About the author
Katherine Scott