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Idea Fair

15&28 Menu

How has this idea enhanced your club's operation, etc.?

Featuring value-driven, shareable-style dishes with bi-monthly changes based on Member feedback, our culinary team ensures a dynamic and exciting dining experience. Departing from conventional club-style plates, the "Fifteen & Twenty-Eight" menu focuses on enhancing value, flavor, and presentation to new heights.

How was this idea implemented, and what have been the club members' reactions?

Since its inaugural year, this menu has undergone thirteen transformations, showcasing its adaptability and resonating success. Positioned as a formidable competitor to traditional entrées, the menu captivates taste buds with unique chef and city-inspired creations. An innovative introduction method involved a large QR code and a personalized video from our Chef, conveying the essence and purpose behind this culinary venture. Members love the variety this menu brings to the Club and always look forward to the new 15&28 offerings.

About the author

Adam Heath

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