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Idea Fair

A New Spin

How has this idea enhanced your club's operation, etc.?

Following the pandemic, cycle class participation was waning due to member burnout with the popularity of Pelotons at home and other group fitness formats. Themed classes have always existed at our Club, but were generally reserved for holidays (think costume ride for Halloween). In an effort to increase participation and engagement, we aimed to consistently increase the use of themes, as well as the production value of our classes. Additionally, the instructor incorporated the members by having them decide each week’s theme. This is thanks to the creativity and energy of the instructor, the fun designs on the wall, and the engagement and interaction with the participants.

How was this idea implemented, and what have been the club members' reactions?

Implementation: We picked two cycle classes that were close together on the schedule, taught by the same instructor, and available to everyone regardless of work (think morning and evenings). These became our themed rides. Instead of always relating the theme to a holiday, we picked more abstract topics and/or themed playlist to be a certain genre or a battle between two artists. In addition, the wall behind the instructor was converted to a chalkboard via chalkboard paint and each theme was represented by creative imagery and the option for members to vote on their favorite artist, team, etc. after the class. With some chalkboard paint, creative playlists, and at least one staff person with illustration skills, this idea is easily implemented at any facility.

Reaction: Before these classes began, our weekly average on cycle classes was approximately 5 members per class. Since these classes have started, we have seen full classes (25+ people) with waitlists on the Saturday themed rides and an average of 15-20 people per class. Even weekday ride classes have picked up, likely as an extension of the weekend popularity, with an average of 10 people per class (in the Tuesday/Thursday 8:30 a.m. classes).

About the author

Phil Kiester

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