Ansley Golf Club Clean Slate Collection

How has this idea enhanced your club's operation, etc.?

The Clean Slate Collection has enhanced operations in several meaningful ways:

Expanded Inclusivity: Provides elevated options for members abstaining from alcohol for health, wellness, pregnancy, training, or personal preference—without compromising the club’s upscale beverage standards.

Increased Beverage Engagement: Members who might otherwise skip bar service during Dry January continued to participate in dining and social occasions.

Revenue Opportunity: Zero-proof cocktails and alcohol-removed wines were priced comparably to traditional offerings, maintaining beverage revenue while introducing new purchasing behavior.

Modernized Beverage Program: Positions Ansley as a forward-thinking club aligned with current hospitality and wellness trends.

How was this idea implemented, and what have been the club members' reactions?

Member feedback has been overwhelmingly positive. Members appreciated having intentional, non-alcoholic options that felt celebratory rather than restrictive. The menu sparked conversation and curiosity, leading even non–Dry January participants to try zero-proof options. Several members requested that select items remain available beyond January, signaling long-term demand.