Barrel to Bottle

How has this idea enhanced your club's operation, etc.?

Barrel to Bottle enhances the Club’s craft beverage program by combining education, tasting, and on-property purchasing into one experience. The series drives bar engagement, encourages informed spirit selection, and supports incremental beverage revenue while offering Members a unique way to explore spirits.

How was this idea implemented, and what have been the club members' reactions?

Implemented as a monthly, small-group tasting led by an industry representative and the Club’s in-house sommelier, each session focuses on one featured spirit with guided tastings, pairings, and interactive discussion. Members respond enthusiastically to the intimate, educational format, making Barrel to Bottle a well-attended and repeatable Club favorite.