Bourbon Fiddler's Way

How has this idea enhanced your club's operation, etc.?

This was a very exclusive, interactive event where members grouped around a table to taste and smell different combinations of Maker’s Mark blends. The final vote yielded a private label customized as our own.

How was this idea implemented, and what have been the club members' reactions?

We now use our custom Maker’s Mark in many of our barrel aged and crafted cocktails. Members impress their guests with a 1 of 1 bottle at the bar.