Chili Cookoff

How has this idea enhanced your club's operation, etc.?

Create a contest to connect “back-of-the-house” staff with members, increase member engagement in a fun, COVID-19 safe way, and enhance membership value during an uncertain time.

How was this idea implemented and what have been the club members' reactions?

1. Our chefs submitted their best chili recipe and prepared 8-10 gallons to be sold.
2. We hosted a “mini” event by setting up a sampling station and allowing members to taste test, vote for their favorite, and purchase chili to go.
3. The winning chef received a gift card, a trophy to display in his dining outlet, and eternal bragging rights.

Results: $500 in chili sales in one night, 54 gallons and $2,592 in total. The popularity of the event has led to more, including a soup cook-off and a bartender shake-off.