Christmas on the Course

How has this idea enhanced your club's operation, etc.?

We created “Christmas on the Course,” a holiday event with a pandemic pivot, out of a need for a new offering with increased government mandates and guidelines enacted right before the holiday event season. The event was a COVID-friendly, outdoor holiday event – a walking “light tour” on a .75 mile loop of our golf course.

How was this idea implemented, and what have been the club members' reactions?

Following government mandates, this event had a 250 nightly overall maximum capacity and was set up with reservations for up to 25 members at a time every 30 minutes. The setup allowed social distancing as members enjoyed interactive light and sound stops, as well as bars and hot chocolate stations.

Member demand was incredible: the two “Christmas on the Course” events we created sold out in 10 minutes, so we had to add a third night.