Concierge in the Palm of Your Hand

How has this idea enhanced your club's operation, etc.?

Branded concierge text messaging service to increase awareness and engagement.

How was this idea implemented, and what have been the club members' reactions?

Named text messaging platform 'Ask Alexander' in honor of Alexander Nixon, the Club's first general manager. Created bobblehead business card holders resembling Nixon's likeness with cards for members/guests to take as reminder or reference.